Why the fashion industry chooses ApparelMagic

ApparelMagic is the leading apparel software for a reason. See why fashion operations professionals prefer it over alternatives like BlueCherry.

ApparelMagic vs. BlueCherry

Feature		BlueCherry
Platform & buying
Platform Structure	ERP, PLM, CRM, accounting, and B2B in one platform	Modular suite with separate products and solutions
Implementation	Typical implementation timeline of 12 weeks or under	Longer, phased enterprise implementation
Consulting Requirements	Consultants aren’t required; Professional Services available	Greater reliance on consultants and implementation services
Ease of Use	Streamlined workflows with fewer clicks	More complex enterprise navigation

Commerce & operations
B2B Ecommerce	B2B wholesale storefront included across all plans	B2B offered via Threadvine, a separate platform and additional paid add-on
Accounting & Financials	Integrated accounting, AR/AP, multi-currency, and bank sync	May require additional modules or integrations
Forecasting and Replenishment	Built directly into the platform for day-to-day inventory planning and replenishment	Advanced forecasting and planning capabilities available within its enterprise suite
Mobile & POS	Native mobile order-taking and POS apps	Mobile app with more limited functionality
Product development
Fully Customizable Tech Packs	Create customizable tech packs and send product information directly to vendors from ApparelMagic	Tech pack and product development capabilities available through BlueCherry PLM
Visual BOM	Build visual BOMs with components mapped directly to product images	BOM management and product specification capabilities available through BlueCherry PLM
Technology
AI & Automation	AI Copilot, agents, image generation, bill creation, and workflow automation	AI focused primarily on planning and enterprise supply chain
Built In-house Integrations	Native integrations maintained by ApparelMagic for key ecommerce, wholesale, and operational systems	Broad ecosystem of integrations and connectors across enterprise systems
API & Extensibility	Open API and MCP access on eligible plans	Enterprise APIs and integration capabilities
Software Updates	Automatic, non-disruptive cloud updates	Upgrades can require additional planning

Cloud-based Platform

Access ApparelMagic Anywhere

No need to update, no programs to download, and nothing to maintain.

ApparelMagic is hosted entirely in the cloud and accessible through your web browser on any computer whether at home, at work, or traveling.

Free updates are automatically applied to your system, continuously improving your experience.

Best-in-class uptime with the most reliable servers in the business mean that when you need firepower, your system doesn’t flinch.

Expert Support

Get Help When You Need It

We know how important it is to get questions answered and problems fixed as quickly as possible. While our competitors keep support tickets sitting unanswered for days—even weeks, in some cases!—we’re proud of our record, helping our users speedily and precisely as they navigate the growing pains of success in the fashion industry.

And even better, at ApparelMagic, standard support is included in our rates. We offer complimentary training on our Professional and Enterprise plans. Know that when you submit a ticket or pick up a phone to ask a question, you are covered.

View Pricing →

Discover our competitive pricing plans tailored to fit your business needs.

About the Company →

Learn about our journey to becoming the leading provider of fashion and apparel management software.