Mulberribush + ApparelMagic PLM = SUCCESS!

December 31, 2013

“At Mulberribush, our operation relies heavily on ApparelMagic’s PLM software. Children’s wear is especially demanding because you’re talking about endless decisions on body styles, fabrications, color assortments, costing and delivery dates. Our entire team benefits from the system because we have immediate access to the latest status of our line.

When fabric prices fluctuate, our ApparelMagic system allows us to quickly compare scenarios for domestic versus overseas production. All of our key information is in one place, which makes the difficult choices much easier to make. As a company that does both US and foreign production, we can see whether it is better to move raw materials to offshore factories in South America, or shift production to Asia.

Because we use the ApparelMagic system to control production from A to Z, we know accurately what the production and fulfillment cycle will look like. We can fine-tune our material purchasing and inventory levels. We can gauge the timeliness of our fulfillment. We can see if we’re meeting sales goals. And, most importantly, we can attend to customer satisfaction and create new sales opportunities.

One of the biggest benefits from this control has been our ability to trim costs, by better understanding the entire product and sales environment — labor, materials, production cycles, customer buying patterns. As a result, ApparelMagic has helped us reduce inventories by up to 40% while increasing on-time delivery and customer satisfaction.”

– David Feinberg, Owner