Product lifecycle management (PLM) is the strategic process of managing a product’s whole journey from the first idea to disposal, including the finished product, its delivery, and its use. To put it another way, PLM refers to the process of … Read More
Retail Value Chain: Why is it so Important and What are its Stages?
A value chain is a set of activities that a company performs in order to deliver a product to customers. All the stages involved in moving a product from its ideation to distribution, including design, manufacturing, distribution, and marketing, make … Read More
Prabal Gurung and LaQuan Smith stun at the Met Gala
The Met Gala is many things: a promotion for a museum exhibition, the red carpet to end all red carpets, and a fundraiser for one of fashion’s biggest institutions. With stakes that high, designers pull out all the stops to … Read More
7 Fashion Brands that have capitalized on NFTs
NFTs aren’t just for the cryptocrowd anymore. With two fashion weeks under its belt, the metaverse is set up to be the next big stop on the fashion calendar. 1. Jonathan Simkhai’s digital twins As one of the industry’s leading … Read More
LaQuan Smith is the ApparelMagic Designer of the Year
View this post on Instagram A post shared by LaQuan Smith- Designer (@laquan_smith) Say you’re the biggest name in fashion. You’ve dressed all the biggest names in music and celebrity. Beyonce’s a big fan. The Kardashians collectively owe you their … Read More
JMP The Label is our Startup of the Year
Launching in March 2021 wouldn’t be an auspicious start for most businesses, but Juliette Porter’s JMP The Label is a striking exception. The influencer, MTV’s Siesta Key star, and now fashion mogul built a swimwear brand when most businesses were … Read More
Meet the winners of the ApparelMagic Awards
After considerable deliberation around scores of amazing brands, it’s our pleasure to announce the winners of the ApparelMagic Awards 2021. These clients are going above and beyond to push fashion forward as a business and as a field of unfettered … Read More
5 ways fashion will change in 2022
Less than two weeks in, 2022 is already shaping up to be a huge year of growth and movement in fashion. There’s a palpable sense of change in the air, and as technology and fashion are finally converging, we’re about … Read More