What is Timereaction? Overview For Clayton Hunt, “it all starts with the cotton.” Hunt, a co-founder of SoftShirts, an organic T shirt manufacturer, is one to talk: he grew up in the American South, where they know their cotton. “South Carolina … Read More
Sportswear staples meet fashion week glam from Sandy Liang
What does New York’s coolest brand do after almost single-handedly making fleece cool again? For ApparelMagic client Sandy Liang, the answer was easy: remind everyone how cool you can make other forgotten fashion staples. Simple looking babydoll dresses revealed hidden … Read More
Lauren Manoogian’s soft statement at New York Fashion Week
It’s 2020 and we’re beyond trends. But then what do we wear? That’s a question that it appears Lauren Manoogian, an ApparelMagic client, asked herself with her collection for Fall/Winter 2020. And the answer? Forget the hero pieces of seasons’ … Read More
ApparelMagic partners with CFDA on Supply Chain Collective
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Eveningwear from Naeem Khan makes a statement at New York Fashion Week
When formal gets fun: that’s what ApparelMagic client Naeem Khan explored at his runway show during New York Fashion Week. Making a very compelling case for ditching the little black dress, he pulled out all the stops: with gowns in … Read More
ApparelMagic client Prabal Gurung celebrates 10 years on the runway
Of any designer on the New York Fashion Week schedule, ApparelMagic client Prabal Gurung might be among the most steadfast proponents of diversity and social justice. From fundraising after the earthquake in Nepal to consistently thoughtful model-casting, Gurung does the … Read More
Area’s blingy suiting sparkles at NYFW
What do you get when you combine name plate necklaces, rhinestone beards, and yards of satin? That’s what Area designers Beckett Fogg and Piotrek Pansczczyk asked this season with their standout spring 2020 collection. View this post on Instagram A … Read More
Foresight is 20/20 at Maria Cornejo’s first show of the next decade
With only months to go before we leave the 2010’s, Maria Cornejo is in the mood for a fresh start. Putting on her Spring/Summer 2020 show atop The High Line park in New York City, she envisioned a warm, comfortable … Read More