Fashion brands know all too well how difficult it is to manage their inventory effectively. Products with similar designs, colors, and styles can make it challenging to keep track of each item accurately. To help mitigate this issue, many fashion businesses rely on emblem configuration – the process of assigning unique symbols, logos, or emblems to their products or product categories.
But emblem configuration has another, much more important meaning for customers. With such a feature, customers can become the de facto designer of their clothes with a few clicks on the mouse, selecting where they want their patches or logos to be added on a piece of clothing. Emblem configuration plays an important role in delivering a tailored experience to customers along with product configuration software tools, and they, without a shadow of a doubt, make the life of apparel businesses much easier and more profitable. This method of operation ensures that all custom orders are just right and the final product customers receive what they had in mind.
In this ever-changing business landscape, keeping abreast of customer expectations and demands is vital for success. Without the right aid from technology, your business operations will just fall short.
This is why both startups and well-established fashion businesses rely on comprehensive ERP (Enterprise Resource Planning) solutions to deliver, time and time again, something that’s unique and valuable to prospective customers.
Let’s delve into how product configuration management and emblem management can help you establish yourself as the leading fashion store among fierce competitors.
Meeting Individual Customer Needs: Why it Matters
Customers are the lifeblood of any business, and without them, keeping an inventory worth of the most elegant dresses is just in vain. Going on, in this particular industry, consumers are not on the lookout for only a fashion piece to wear at the cafe. They are browsing online apparel stores to find something that enables them to express themselves and resonate with their personality.
As someone that knows the fashion industry inside and out, you have to use your inventory items to form a bond with those interested in your clothing line rather than just focus on your bottom line. And, one of the best ways to achieve that is via personalization. Let’s see just what kind of benefits both you and your customers can enjoy from such a meaningful experience.
Why Customization Matters
Fashionistas like clothes universally but love only those pieces that mean something to them. Picture this: A customer is browsing for something to wear and they find a black dress that is simply captivating, but they feel that a simple embroidery can transform it into a scintillating masterpiece. Or, if you are a retailer and want to source unique and elegant items, you want an apparel business that will help you with just that.
If you position yourself as the business that has all the solutions, both in quality and in customizability, you can watch as the profit margin grows from your management platform.
On that note, it’s worth mentioning that customers want to do business with only those that hold personalization highly. As a matter of fact, 80% of consumers state that they prefer to do business with brands that value personalization. This might be even more so in this very industry as even the tiniest details matter, from the threads you source to the perfectly crafted flower embroidery that adorns fashion pieces, everything matters, and the right product configuration management feature will help you ensure everything is solid.
Introducing Product Configuration Management
When the focus is all on apparel businesses, it’s hard not to mention the role ERP systems play. This ability to streamline multiple manual tasks and manage inventory, keep track of material sourcing to the sales process, and so much more. And although they might sound like complex systems given their long feature list, they are simple to use and will help you manage multiple facets, which are crucial for optimal workflow.
In a nutshell, you can enjoy a complete visual overview of all end-to-end apparel business processes and track them effectively, ensuring that the business is operating properly and providing value to customers, regardless of whether you focus on B2B or B2C sales.
What Exactly is Product Configuration Management?
Product configuration management (PCM) is an invaluable asset for apparel businesses of all sizes. PCM enables businesses to take control of their product development and design and keep track of inventory levels and pricing with exceptional accuracy. By including customer preferences in the mix, PCM helps ensure that products meet customer requirements and maximize the company’s yield from its marketing efforts.
Furthermore, PCM allows for a better manufacturing process where all operations are carried out quickly and efficiently, providing customer-specific items from made-to-order designs. This streamlined approach saves time and money, improving overall customer satisfaction as well as boosting a company’s bottom line.
And, there’s no doubt how valuable of a role this feature can play in ensuring customer satisfaction. With that in mind, let’s get into the benefits you can enjoy as an apparel business.
Major Benefits of Product Configuration Management
A product configurator generates a catalog of potential product combinations, which allows customers to choose a unique product that fits their specific preferences. And it also shortens the time between offer and production, as quotes and Bills of Materials (BOMs) can be easily generated, saving businesses precious time and resources.
A configurable product configurator tool not only benefits the production process but also enhances customer service. Customers can feel more involved in the creation process of their product, leading to a more positive experience and closets stocked with customized fashion pieces. This is especially beneficial for eCommerce stores as they can deliver convenience and unique experiences.
Using eCommerce product configuration solutions enhances marketing efforts as potential customers are more likely to be drawn to a business that can offer unique and customizable products.
Overall, a product configurator is a flexible tool that offers you to remain competitive and provide exceptional customer service. And it’s a must for businesses that offer customers customized product features, item properties, and specifications.
A big part of the product configuration is emblem customization. All of your customers can add customizations and enjoy a better experience with your brand. This type of configured product might be the key to success, helping you establish yourself as the brand that offers customers the ability to craft their own unique shopping experience.
This could include something like a company logo or patch for screen printing or embroidery. When users create an order entry, if emblem placement options have been defined, the emblem badge icon will appear on the item row.
This is especially beneficial for apparel businesses that focus on B2B sales. Retailers, brands, and other apparel businesses can purchase unique products and even feel like product designers, providing apparel for their customers with their own logo and spreading the word about their brand with the help of fashion.
The Advantages of the Emblem Configuration Feature
- More accessible and customizable product addition;
- Ability to pick and choose emblems for customized products and create both unique and complex products with few mouse clicks;
- Items with emblem placement options can be easily identified by their distinct emblem badge icon. By displaying this emblem icon on the item row, users will be able to differentiate between similar yet distinct products.
- Effective brand and logo spreading through product customization;
- Apparel businesses have the opportunity to feel like product designers and provide unique products with their logo for customers;
Fashion businesses are constantly looking for ways to meet customer demands and manage their inventory effectively. Product configuration management and emblem configuration can help businesses address these challenges, streamlining their production process and improving customer satisfaction.
Incorporating personalized features into products and services allows businesses to create a stronger relationship with customers that will last. To stay ahead of the competition, it is essential for fashion businesses to stay up-to-date with the latest technologies that can help them provide the best service possible and creativity on finished products.