ApparelMagic Client Sachin & Babi takes its followers to Turkey
by Ian Laughead
Sirens of social media take note: wearing any of ApparelMagic client Sachin & Babi’s spring collection will make your next vacation’s content go viral.
Taking a turn from the ballroom to the beach, the spring collection takes resort-style staples and glams them up for evening. Designers Sachin and Babi Ahluwalia gave their clothes the influencer treatment, in the best way possible.
Statement accessories? Turkish hammam tassels hung off the hem of many looks, and long earring versions in bright red are all you need for an on-trend selfie.
Vivid colors? Sachin & Babi rendered their chic eveningwear in icy blue chiffon, marigold yellow satin, and millennial pink taffeta. These screen-friendly blocks of bright color are perfect for any jet-setter on holiday.
Dramatic volumes? Never fearing a ballgown silhouette, the designers featured high-low dresses and trapeze-shaped beach cover-ups any social media scroller would double tap.
Iconic graphics? T-shirts embellished with a bold set of red lips make the airplane seat selfie fun when there’s not enough elbow room for one of Sachin & Babi’s diaphanous gowns.
All that’s left is for Instagram influencers to hop on a plane and wear these picture-perfect dresses on terraces overlooking the Mediterranean.