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Developing a Sales Channel Strategy: How to Choose the Right Sales Channels

Businesses use sales channels to reach potential customers and make sales. There are many types of offline and online sales channels, each with its own advantages and disadvantages.  But how to pick the best sales channels for your business? What are the different options and examples of sales channels you can choose from? Your individual business goals will ultimately determine the type of sales channel you choose, but making the right decisions will help you create a seamless customer experience

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