New Year’s dressing made deluxe by Sachin & Babi

ApparelMagic client Sachin & Babi went on a darkly elegant outing for their prefall collection. Their many fans are set to be full on Gatsby girls with chic black head…

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Jonathan Simkhai is Fashion’s Renaissance Man

For his Pre-Fall 2018 lookbook, über-romantic Jonathan Simkhai went back to the source material and put out a collection deeply engaged with fashion history. While he might be known for…

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ApparelMagic clients wear white at New York Bridal Fashion Week

New York Bridal Fashion Week designers, including ApparelMagic clients, showed that wedding gowns don’t have to be simple white strapless dresses anymore. In fact, sometimes they don’t have to be…

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Public School knows what’s cool

Public School designers Dao-Yi Chow and Maxwell Osborne have their fingers on the pulse of culture. For these two, it’s not just about clothes. Public School, an ApparelMagic client, is…

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Robert Rodriguez is seeing stripes for spring

Ten years after the first iPhone was released and in a time when the thought of dial-up internet is positively nostalgic, it seems like the time is just right to…

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Thom Browne’s dreams come true in Paris

It’s only a pipe dream for many fashion designers to show a collection in Paris, the undisputed capital of fashion, but for New York-based ApparelMagic client Thom Browne, it’s now…

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Zero + Maria Cornejo experiments at New York Fashion Week

For ApparelMagic client Zero + Maria Cornejo’s show at New York Fashion Week, the conversation is squarely on the body. How do we cover ourselves? Should our clothes encase us…

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Nicole Miller on Safari

After last season’s nineties grunge theme, Nicole Miller took on something totally different for spring. Under a moody canopy of tropical flora, her collection at New York Fashion Week was…

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Jill Stuart celebrates 25 years

2018 is going to be a year of reflection for ApparelMagic client Jill Stuart. Since her line’s inception in 1993, it has been a consistent power player at New York…

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Sea goes oversize at New York Fashion Week

In an age when the fashion world is transitioning away from skinny jeans, cigarette pants, and bodycon dresses, Sea by designers Monica Paolini and Sean Monahan knows exactly what’s next….

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Soaking in the Glamour at Naeem Khan

It’s all about high drama with Naeem Khan. Taking to the runway with a balletic spring collection at New York Fashion Week, the ApparelMagic client essentially dismissed the everyday in…

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ApparelMagic Client Jonathan Simkhai shows a springtime daydream

After winning the CFDA/Vogue Fashion Fund in 2015, great things have been expected for New York-based designer and ApparelMagic client Jonathan Simkhai. As his spring 2018 collection shown during fashion…

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