Badgley Mischka coordinates with ApparelMagic

May 01, 2013

“ApparelMagic’s PLM system has given us a significant boost in efficiency, in many different departments. We use the system throughout the company, to share data with designers, customer service agents, production and inventory control departments, even our warehouse fulfillment partners.

Recently we were able to accomplish an integration between our central office and our fulfillment center that would have been impossible without a modern, integrated software package. By linking ApparelMagic with our warehouse operation, we’re enjoying more transparency in product availability and sales history. Customer service has benefitted by having the latest order status on screen in real time. So when a client calls, they get answers quicker, and that’s improving customer satisfaction and repeat sales.

ApparelMagic also manages many stages of our style creation process, including costing, materials, specs, linesheets and catalogs. We track revisions and re-designs right in the database, instead of relying on separate Excel worksheets. Having the data organized, and shared by all departments really makes a big difference.

It’s also easier now to pull the design and costing elements of our styles together. When you see a product represented visually, and at the same time you see all of the elements that go into it — fabrics, trims, labor and accessories — it helps everyone on the team understand the total picture. Now, when updates are made, everyone sees the change immediately. The team works better together — It’s a well-oiled machine!”

– Christine Bell Currence, President of Badgley Mischka

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