The Challenge
In early 2022, Kanine was a bold idea just getting started — a premium pet apparel company looking to bring fashion-forward products to furry friends around the world. Within their first year, the team was already making waves, securing exclusive global licensing deals with powerhouse brands like Hugo BOSS, Tommy Hilfiger, Polo Ralph Lauren, and Warner Bros.
But with rapid growth came the complex operational challenges of managing a full apparel lifecycle business, from product design and sourcing to global wholesale, retail, and eCommerce distribution. Even more impressive: this entire operation is being run by a 10-person team.
Kanine needed an ERP that could handle everything—and fast. There was no time for lengthy implementations or bloated platforms. They needed a system that was robust, apparel-specific, and agile enough to support global expansion, multi-channel operations, and brand-level complexity.
The ApparelMagic Solution
From day one, Kanine chose ApparelMagic as their ERP foundation. With built-in inventory, sourcing, and sales management features tailored specifically for the apparel industry, it gave them a crucial head start.
Kanine leveraged ApparelMagic to:
- Track 1,500+ active SKUs across multiple global brand lines
- Manage sourcing, wholesale, and DTC operations from a single platform
- Support their product development cycle with real-time inventory and production data
- Operate across multiple global sales channels, including B2B, eCommerce, and retail
- Scale their team’s output without scaling headcount
As CTO Victor Yu put it, “We needed a feature-rich ERP platform for our apparel startup that could quickly get us up to speed on the full vertical. ApparelMagic helped enable us to pull this off.”
Today, they continue to explore deeper use of the system, including API integrations and upcoming AI ApparelMagic Copilot features.
The Results
In just two years, Kanine has grown from zero infrastructure to a full-scale, globally recognized player in pet fashion:
- 20,000+ products shipped across 30 countries
- $1M+ in revenue
- Multiple global licensing deals secured
- 1500+ SKUs managed in ApparelMagic
- A seamless operational foundation for a multi-brand, multi-channel, and multi-region business
- Continuously adding new collaborations like UK Premier League Soccer Club “Tottenham Hotspur”
With ApparelMagic at the core of their tech stack, Kanine was able to execute fast, grow confidently, and punch well above their weight class — all with a lean team of 10 people.
As Kanine enters its next phase of expansion, ApparelMagic will continue to support their evolving needs with enterprise-grade features and deep apparel-specific functionality.
As with any comprehensive platform, there are always opportunities to grow and adapt alongside our clients’ evolving needs. Kanine has provided thoughtful feedback on areas that could enhance their experience, including expanding mobile compatibility beyond iOS, improving flexibility for international operations, and furthering existing warehouse and reporting capabilities. We appreciate insights from forward-thinking brands like Kanine that help shape the future of ApparelMagic.
“ApparelMagic is feature-rich and can cope with many of the needs of an apparel business.”
— Victor Yu, Chief Technology Officer, Kanine
