Challenge
When Alex Biegler launched Jack and Sage, he set out to reinvent logowear. Drawing from his experience founding and selling a successful custom headwear company, Alex envisioned an apparel brand that blended functional outdoor gear with bold, high-quality design, something far beyond the generic souvenirs cluttering retail shelves. But bringing that vision to life required more than creative product design.
Jack and Sage faced a dual challenge:
- Rapid scale: In just 18 months, the brand went from idea to national distribution with over 600 retail partners.
- Operational complexity: Managing a global supply chain, in-house warehousing, custom emblem application, and overseas manufacturing demanded an integrated solution from day one.
Alex and his team knew they needed a platform that could handle growth without slowing it down, unify operations, and offer the agility to support their innovative business model.
ApparelMagic Solution
Jack and Sage chose ApparelMagic as their ERP partner from the start, relying on its full suite of tools to manage the brand’s backend and empower the frontlines of growth.
Key benefits and features leveraged by Jack and Sage:
- All-in-One Functionality: Replacing QuickBooks early on, Jack and Sage moved their accounting, inventory, and order management entirely into ApparelMagic – eliminating disconnected systems and enabling real-time visibility across the business.
- Intuitive Interface & Control: Unlike bulky ERP systems, ApparelMagic allowed the Jack and Sage team to configure and control their setup internally. “The intuitiveness of the software is so refreshing,” says Alex. “We can craft and build without constant outside help.”
- Custom Features for Wholesale Success: With most sales driven by B2B, ApparelMagic’s B2B portal became essential. The ApparelMagic team even helped develop custom features to show future inventory arrival dates, supporting the brand’s pre-booking strategy and enabling more confident buying from retail partners.
- Native Integrations: Jack and Sage runs a hybrid fulfillment model, handling emblem application in-house and working with a Canadian 3PL. ApparelMagic’s integrations made both seamless, saving time and reducing errors.
- Scalable Sales Enablement: As a fast-scaling brand that grew from a two-person team to 20 employees, Jack and Sage built an in-house salesforce of former software professionals. ApparelMagic gave this tech-savvy team the tools they needed to move fast, track performance, and focus on growth.
Results
The numbers tell the story of a brand that’s not only growing fast, but growing smart.
- 476,092 units sold in less than two years
- From 2 to 20 employees in 18 months
- 600+ retail partnerships across the U.S.
- Best New Product award at the Smoky Mountain Trade Show
- Startup of the Year recognition
ApparelMagic helped turn Jack and Sage’s bold idea into a national brand, providing the infrastructure to handle scale, the tools to run lean and fast, and the flexibility to support innovation at every level.
“ApparelMagic has been incredible for us. Having all our operations under one roof has given us true visibility and control as we scale. It’s been a critical partner in our success.”
Alex Biegler, CEO & Founder, Jack and Sage
