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ApparelMagic partners with the CFDA Supply Chain Collective

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The CFDA partners with the country’s best designers with their Fashion Calendar and management of New York Fashion Week: Men’s.

First reported on by WWD, ApparelMagic and the Council of Fashion Designers of America are partnering to provide state-of-the-art technology to CFDA members.

One of eight companies included in the CFDA’s new Supply Chain Collective initiative, ApparelMagic equips fashion businesses with critical inventory and business-management software.

The Supply Chain Collective, a suite of industry services that offer everything from sourcing fabric to shipping to the retail floor, benefits CFDA members with exclusive services and guidance from top service providers in their respective fields.

ApparelMagic, like other providers in the CFDA’s Supply Chain Collective, was chosen because of its high-quality solutions to the unique needs of CFDA members.

The CFDA, a not-for-profit trade association, represents some of the highest-profile designers in the country. Board members include Tom Ford, board chair, and Vera Wang. Its membership, numbering almost 500 designers, include ApparelMagic clients, established brand names, and up-and-coming talents.

Designers like these call on ApparelMagic and its over three decades of fashion experience as their brand’s central management hub, connecting every phase of operation, from style concept through finished delivery.

As a fully integrated app, data is kept in-sync as businesses manage sales, inventory, production, ecommerce, logistics, accounting and more without leaving their browser. Connecting to industry-favorite services like Shopify, JOOR, and more, it is an extensive solution for businesses of all sizes.

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ApparelMagic partners with CFDA on Supply Chain Collective

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Read the full article in WWD

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Eveningwear from Naeem Khan makes a statement at New York Fashion Week

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When formal gets fun: that’s what ApparelMagic client Naeem Khan explored at his runway show during New York Fashion Week.

Making a very compelling case for ditching the little black dress, he pulled out all the stops: with gowns in every color under the rainbow, and frequently several of them at once, garishly clashing with insouciant aplomb.

Shown in famed late architect Zaha Hadid’s futuristic luxury condo building in Chelsea, the designs looked right at home with their ropes of fringes echoing the building’s swoops and curves.

A whole caravan of dresses felt safari-ready, with models parading down the runway in every animal print imaginable, from leopard to zebra to giraffe. Others followed soon after in sleek 70s caftans and floral prints that went far past psychedelic.

Khan, a maximalist par excellence, knows his customer well, and demonstrates this season that she’s one that confident enough in her taste and body to put the fun back in capital-F fashion.

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ApparelMagic client Prabal Gurung celebrates 10 years on the runway

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Of any designer on the New York Fashion Week schedule, ApparelMagic client Prabal Gurung might be among the most steadfast proponents of diversity and social justice. From fundraising after the earthquake in Nepal to consistently thoughtful model-casting, Gurung does the walk to his talk.

So what better way to celebrate a decade in fashion than to take his vision back to the source? For his spring 2020 collection, he reimagined classic Irving Penn and Cecil Beaton fashion photography from the 1940s, asking one specific question: what if our image of beauty came not just with white skin, but included everyone?

So with that conceit, he took off: ballgowns and classy separates in patriotic red, white, and blue. Then florals, both printed and appliqué, some paired with matching bouquets cradled in the crook of an arm. Feathers, too, made an appearance, of course, here used in huge marabou shrugs and across the bodice of gowns.

Seeing the range showcased by such a variety of models, however, was the main event. Gurung showed the industry how much it had been missing out on by only now beginning to come to terms with race.

Sashes across the models read “Who gets to be American?” like a surreal, woke beauty pageant. And with that, Gurung is up for another decade of challenging the industry to be more inclusive and just than ever.

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Area’s blingy suiting sparkles at NYFW

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What do you get when you combine name plate necklaces, rhinestone beards, and yards of satin? That’s what Area designers Beckett Fogg and Piotrek Pansczczyk asked this season with their standout spring 2020 collection.

Daring to go where few designers could, they dreamt up looks that somehow bridged the gaps between the 90s ballroom scene, 50s couture, and 2010s Instagram culture.

The collection really had it all. Shoulders and skirts with poufs out to there. Downright elegant jumpsuits and shirtdresses in eyelet lace or lasercut vinyl. Golden crinolines, panniers, and shoulder pads worn above pantsuits.

Riotous? Absolutely. But masterfully done? Even more so. Beneath the of-the-moment sparkle, there were perfectly cut blazers with just the right wiggle room, party dresses that could work on ages 16 to 60, and skirt suits that updated the classic Chanel look for the post-Lagerfeld era.

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Foresight is 20/20 at Maria Cornejo’s first show of the next decade

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With only months to go before we leave the 2010’s, Maria Cornejo is in the mood for a fresh start. Putting on her Spring/Summer 2020 show atop The High Line park in New York City, she envisioned a warm, comfortable world for the loyal legions of women who make up her base.

Simple it might have felt, but the patternmaking was sublime. A ruff topped one elevated T-shirt, bringing the Elizabethan times to the present. Another touch, accordion-pleated sleeves, curved down the arms like paper fans.

Focusing on a new silhouette: rounded shoulders, a cinched waist, and loose trousers ending just above the ankle, Cornejo reimagined her line, Zero + Maria Cornejo, in tones of ecru, eggshell, and cream. Where there was color, it was cobalt, navy, or a few shots of peach.

With easy wrap dresses, oversized jackets, and even a few utilitarian pieces shown on men, Cornejo showed she’ll be ready for the future, whatever it holds.

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ApparelMagic client Bode wins CFDA award

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Emily Adams Bode of the New York-based menswear label Bode won the Emerging Designer of the Year Award at the CFDA Awards on Monday in Brooklyn, New York.

The designer, whose brand Bode is an ApparelMagic client, is a newcomer on the scene—only launching the company three years ago—but since then has been a critical darling with eco-friendly, heirloom fabrics and nostalgic cuts and embellishments.

Winning an award from the CFDA is the highest honor in American fashion. However, this is not Bode’s first accolade. Just last year, Bode was a runner up for the CFDA/Vogue Fashion Fund, winning $150,000 in the competition.

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Jonathan Simkhai takes on Sydney, Australia for his resort show

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With all of the biggest luxury brands flying their guests out to exotic locales for stagings of their resort fashion shows, it only feels natural for Jonathan Simkhai’s growing brand to do the same. This season, the ApparelMagic client experimented with the concept by taking over a Bondi Beach boardwalk in Sydney, Australia.

Starting out with a pink leather jumpsuit that looked custom-ordered for the next Bond girl, he quickly went into what she would wear on her off-hours: scarf-print silk dresses, trench coats covering one-piece swimsuits, and even some black-tie style tuxedo dresses for evening.

Going deeper into the night—literally, given his twilight-staged al fresco runway—he showed off his speciality, negligee-inspired gowns, this time in a rainbow of colors.

These dresses were the big hit of the collection, their oranges, blushes, and lavenders set off by the sunset sky. Timing is everything in fashion, and this designer, more than most, knows how to put on a show.

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