News from ApparelMagic clients

Around the world, the biggest names in fashion choose ApparelMagic

 

 
 
 
 
 
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Apiece Apart shows sumptuous separates for fall at NYFW

Apiece Apart designers Starr Hout and Laura Cramer are getting very comfortable. With a fall collection launched at New York Fashion Week this February, they helped their woman get plenty of room to breathe with cozy, effortless clothes perfect for a trip to the country house.

In amethyst, bottle green, and clay tones from taupe to terra cotta, each piece gave off a decadent, even mysterious vibe. Fine mohair and cashmere sweaters begged to be touched, and even more tactile was a thick corduroy jumpsuit in magenta.

Another strong statement was below the belt, with variations on pants, whether they were pleated, cropped and wide-legged, or flaring out at the hem. Each pair was a pitch-perfect take on 2019 casual dressing.

Ending the collection on a subdued note was an elegant halter-neck gown in a muddy green velvet. It was just asking to be worn at a dinner lit only by candlelight. These were clothes that spoke for themselves.

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Taking NYFW around the world with ApparelMagic client Prabal Gurung

For his fall 2019 New York Fashion Week show, Prabal Gurung took us far from Manhattan with a show that combined the ikats and brocades of South Asia with the lurex and luster of a glittering night out.

The Nepali-American designer has never shied from making these bold juxtapositions, but never before has he merged them into such an arresting package. Diamond quilted house coats in shocking pink (famously the “navy blue of India” according to Diana Vreeland) and loud puffer jackets in teal paired seamlessly with cargo pants and jumpsuits patched together in a half dozen batik patterns.

For evening, Gurung continued the theme, skillfully clashing floral brocades, here adding feather trims and metal ring embellishments. With a caftan ready for Studio 54 or a sheer coat covered in metallic tropical vegetation, these looks were in no way understated, but better than that, they vibrated with the energy of cultures near and far.

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Jonathan Simkhai mixes sweet, spice, and everything in white

Jonathan Simkhai’s New York Fashion Week presentation was an ode to everything sweet and girlish. Full-grown women in christening gowns these were not, but dressed in tiers of lace and white chiffon ruffles the models exuded youth, innocence, and an easy-breezy attitude.

 

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In ApparelMagic client Jonathan Simkhai’s world, this season it was all about the garden party. Not limiting himself to any one silhouette, he put forward day dresses for women at every age, taste, and shape. There were sexy slitted numbers with gingham that stretches across curves, Victorian-style gowns that cover skin from neck to toe in a gauzy lace, and dramatic high-low hemmed halter dresses in pale yellow or baby blue.

 

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When Simkhai tried his hand at the bifurbicated items too, results were equally successful. Trading tea dresses for cargo pants, he gave them a boyish appeal without creating anything in the least bit masculine. Here they were done up in silky creams, a high-shine olive, or a guipere lace. Simkhai knows his brand’s codes well, and he’s proving season after season he is a master of them.

 

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Badgley Mischka celebrates 30 years at #NYFW

 

 

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This garden party has been three years in the making. Longtime ApparelMagic client Badgley Mischka celebrated their big three-oh in style during New York Fashion Week with a show for the books. Taking their girl to the great outdoors—albeit a manicured topiary park more likely—designers Mark Badgley and James Mischka did what they do best: elegant occasionwear for the most sophisticated women.

 

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Flowers were everywhere, here as a rich, moody floral print on marabou-hemmed shift dress and there as palm-sized three-dimensional silk flowers adorning a super abbreviated mini dress. For women of a certain age though, there are plenty of more pared-back column dresses that are just as beautiful, especially one worn just days later at the Emmy Awards by actress Laurie Metcalf.

 

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Sachin & Babi’s tropical getaway

There are few things in life as pleasant as packing for a well-deserved vacation, and Sachin & Babi took this knowledge to heart, editing down their collection for next spring to only the happiest, most smile-inducing hues—clothes that would certainly bring a grin to your face even when you’re condensing them into a carry-on.

 

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For day, the designers propose flirty long dresses that will blow around in beachy breezes. Printed in bold, warm florals, they’re the perfect antidote to any winter blues.

 

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After a day at the beach, the Sachin & Babi woman dresses to the nines. Here, she’s provided with everything she needs: a marigold satin ballgown to grace a red carpet in Cannes, a beaded floor-length shift for a black tie gala in Miami, or a sequin covered suit to wear on a night out at some exclusive rooftop night club.

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Zero + Maria Cornejo does sleek shapes for summer

In the dog days of summer, the last thing anyone wants is layers of fabrics weighing them down. Maria Cornejo knows this better than anyone. That’s why with this ApparelMagic client’s pre-fall line—available now!—she can do a lot with very little. Lightweight fabrics draped in dim olives and dark siennas are full coverage while feeling barely there.

Second layers like kimonos and jackets are without any closure and all the better to spread open at the slightest breeze. Beating the heat in crisp white dresses or loose pants, Cornejo did all the thinking so her adoring customer base can authentically channel effortless #summervibes.

Cornejo thought of sultry summer nights too, with highlighter orange separates hemmed in angular shapes. Perfect for a beachy sunset or after dark in the city, it’s the cool girl’s easy, breezy, go-to summer look.

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Thom Browne plays with his signature proportions

New York designer and ApparelMagic client Thom Browne is not afraid of doing things his own way. Case in point? This season he might have put the first garden gnomes—Plural!—on the Paris catwalk.

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Browne shrunk his models down to the size of gnomes and set them walking about an astroturf runway among oversize pinwheels and rainbow picket fences.

While the gnomes might be miniature, the clothes themselves didn’t get hit by the shrink ray. The attendees at this trippy garden party wore the Thom Browne classics scaled way, way up. Blazers were knee length. Gingham shorts hit just above the ankle. At foot, his signature wingtips were set atop tall platforms. Preppy critter embroidery went from WASPy and barely noticeable to being twelve-inch-wide embellishments crawling up pants and coats.

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Pastel and super-bright, some jackets were covered in topsy-turvy whales, and others in wide, graphic stripes. Mixed and matched with shorts and skirts just as saturated with spring colors, the models looked less Cape Cod and more Yellow Submarine.

While the big statement being made was, well, big, Browne didn’t forget his core customers. After sending the oversized collection down the runway, he sent a second troupe of models out in the same looks but shrunken right back up to his standard proportion. Big or small, these are the suits for men ready to take convention and turn it on its head.

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Helena Christensen shines in Sachin & Babi’s resort collection

For Sachin and Babi Ahluwalia, high glam is no foreign concept. Who better, then, to be the face of their resort line than supermodel Helena Christensen? While it doesn’t take much to complement her famously high cheekbones, ApparelMagic client Sachin & Babi’s gowns have the razzle dazzle to make the rest of us feel just as glamorous, if only for one night.

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Sticking to time-tested and universally flattering silhouettes, the spotlight here was on surfaces bedecked with gleam and glitter both subtle and attention grabbing. A couple of minidresses covered in dense layers of oversized paillettes were made for dancing on banquettes under disco lights, while sophisticated cocktail dresses skimmed the body in tiny beads, reminiscent of back-in-fashion painter Mary Corse’s luminous canvases.

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As for color, the pair went for bold, bolder, and boldest with vivid red, shocking pinks, and a tone of yellow that this summer is set to eclipse millennial pink. When it comes to making a statement, Sachin & Babi is the label women turn to for elegant but always on-trend eveningwear.

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