News from ApparelMagic clients

Piotrek Panszczyk and Beckett Fogg of New York based label Area took their clients on a different path this season. While the ApparelMagic clients are known for their eclectic statement pieces in nightclub neons and metallics, this season was all about the polar opposite: the effortless chic French girl.

This wasn’t, however, some conservative dream dressing on a Platonic ideal, though. This was Area taking that ingenue on a wild ride through their studio, mixing up her Parisian classics with their signature codes. Rather than clutching her pearls, this French girl was quite literally throwing them over one shoulder and going along for the ride.

Her favorite fishnets were beaded, her preferred leopardskin pattern applied on pants and shoes, and her lacy lingerie worn alone for evening.

Deftly combining looks for business (here, a double breasted boucle jacket with a lapel transforming into a ruffle) and pleasure (for day, a tracksuit covered in sequins, and for night, an opalescent coat worn with opera gloves), they fitted their insouciant muse for every occasion.

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At Hollywood’s most dazzling night, the stars shone bright wearing evening dresses by leading ApparelMagic clients.

A post shared by Sachin & Babi (@sachinandbabi) on Mar 4, 2018 at 4:28pm PST

Beanie Feldstein, breakout star of the critically-aclaimed, female-led film Ladybird, chose ApparelMagic client Sachin & Babi for her big night. The actress stunned in her ombré gown, which gradated from black to white and glittered with oversize sequins.

A post shared by Badgley Mischka (@badgleymischka) on Mar 4, 2018 at 3:49pm PST

Time’s Up activist and actress Ashley Judd supplemented her cause with a bold, straightforward look from ApparelMagic client Badgley Mischka. She accessorized the elegant gown with a clutch and shoes in a matching vivid purple, also by the designers.

Sachin and Babi Ahluwalia of the Sachin & Babi label are no strangers to escapism. Indeed, every season with their collections these ApparelMagic clients take their loyal customers on flights of fancy to any number of tropical and chic locations.

With their latest collection for Fall 2018, however, they’ve shown they’re not just interested in taking ingenues and young starlets with them: their muses include a whole range of beautiful women of all ages.

A post shared by Sachin & Babi (@sachinandbabi) on Feb 22, 2018 at 7:26am PST

Working with sixties-something model Maye Musk, they showed their always-gorgeous silhouettes on a body four decades older than the norm. And you know what? It looked better than ever. Resort staples like off-the-shoulder dresses were upgraded with some seriously fashion fringe. A kelly green caftan got the star treatment with huge clusters of beading along the neckline and cuff. Daywear got in on the act too, with a cold-shoulder top delicately embroidered in gossamer peacocks.

For Sachin & Babi—and increasingly, the world—age is just a number. And no matter what that number is, they’re committed to showing it off in the best light possible.

A post shared by Sachin & Babi (@sachinandbabi) on Feb 16, 2018 at 7:19am PST

ApparelMagic client Sea New York is known for their cotton ruffled dresses and resort wear fit for the most Instagram-worthy trips to the Greek isles or Brazilian beaches, but for Fall 2018, they’ve tried their hand at clothes for the cities.

The designers, Monica Paolini and Sean Monahan, have proven themselves when it comes to peasant blouses and bohemian skirts, but this time around they showed that they know a thing or two about outerwear and even pants, that trickiest of fashion categories.

A post shared by 〰⠀⠀⠀⠀ (@1.nsl) on Feb 22, 2018 at 7:15pm PST

The outerwear this season includes an oversized sherpa parka that looks like one turned a military surplus jacket inside out. Combined with contrast sleeves in burgundy, it’s a clever idea that will resonate with those looking for new iterations on the deconstructed trend. More classic though, Sea also proposed gorgeous wool checked overcoats. Huge lapels and hitting below the knee, these are the statement pieces you want on your feed.

And down below, Monahan and Paolini have taken a side against the skinny pant. Instead they’re offering wide trousers cuffed high above the ankle. And if short’s not your speed, an even more exciting option was a pair of baggy tuxedo trousers that pooled on the ground.

With clothes like these, Sea is fast becoming the contemporary market’s best-suited label for 2018.

This season at New York Fashion Week, ApparelMagic client Jonathan Simkhai went way back to the first decades of the twentieth century for inspiration. With an era of bustles and bustiers, lacy drapery and thick velvets to capitalize on, Simkhai made the most of it in the way only he can.

A post shared by Jonathan Simkhai (@jonathansimkhai) on Feb 11, 2018 at 10:34am PST

Simkhai, a truly twenty-first century designer, put his own west coast spin on the theme, making his ladies part Gibson Girls and part SoCal starlet. For daywear he proposed something between a saloon girl and a boardroom girlboss with tailored, pinstriped suits with puff-sleeves dropping off bared shoulders.

A post shared by Jonathan Simkhai (@jonathansimkhai) on Feb 19, 2018 at 2:44pm PST

For evening, Simkhai’s slipdresses hit just the right note in lustrous velvet with lace sleeves and hems offering a sultry mood and extra coverage. Other dresses continued on with his lingerie-based theme, like a black lace gown that goes sheer at the midriff, showing off corsetry-style seams. A showstopping coat even used delicate hooks-and-eyes instead of buttons as a closure. Simkhai is an old pro already when it comes to the art of underthings as outerwear, and as usual, he can always take it to the next level.

A post shared by Jonathan Simkhai (@jonathansimkhai) on Feb 16, 2018 at 5:18am PST

ApparelMagic client Jill Stuart’s show during New York Fashion Week was a seventies fever dream.

Wrap dresses. Bell sleeves and bishop sleeves. Handicrafts. If there was ever a time to dig deep into the past for inspiration, Stuart was spot on. Updating Victorian style cotton dresses with strips of chintzy florals and sequins is a bold move, but in this designer’s hands, it hit the mark spot on.

A post shared by JILL STUART (@jillstuart) on Feb 10, 2018 at 10:19am PST

Using rich fabrics like color blocked velvet and metallic brocade, the collection was as sumptuous in texture as it was decadent in mood.

A post shared by JILL STUART (@jillstuart) on Feb 16, 2018 at 2:49pm PST

Stuart’s signature rocker chicks wore every one of the era’s best looks, but this was no historically accurate time capsule. This was 1975 by way of 2018, hitting all of the biggest trends of the moment with panache.

A post shared by JILL STUART (@jillstuart) on Feb 20, 2018 at 10:46am PST