Brandon Ginsberg

Jonathan Simkhai’s New York Fashion Week presentation was an ode to everything sweet and girlish. Full-grown women in christening gowns these were not, but dressed in tiers of lace and white chiffon ruffles the models exuded youth, innocence, and an easy-breezy attitude.

 

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In ApparelMagic client Jonathan Simkhai’s world, this season it was all about the garden party. Not limiting himself to any one silhouette, he put forward day dresses for women at every age, taste, and shape. There were sexy slitted numbers with gingham that stretches across curves, Victorian-style gowns that cover skin from neck to toe in a gauzy lace, and dramatic high-low hemmed halter dresses in pale yellow or baby blue.

 

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When Simkhai tried his hand at the bifurbicated items too, results were equally successful. Trading tea dresses for cargo pants, he gave them a boyish appeal without creating anything in the least bit masculine. Here they were done up in silky creams, a high-shine olive, or a guipere lace. Simkhai knows his brand’s codes well, and he’s proving season after season he is a master of them.

 

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