Pure Karma uses ApparelMagic for its ease and flexibility

When Apparel Magazine‘s Jessica Binns interviewed Scott Kallman of Pure Karma, a Los Angeles-based active lifestyle clothing firm, Kallman extolled the virtues of ApparelMagic’s user-friendly system.

“Kallman has been involved with six software implementations at companies ranging in size from $135-million enterprises to his current start-up based in Los Angeles, Pure Karma. He says that integrating ApparelMagic’s solution was the easiest process by far. What’s more, he says, it gives Kallman a competitive advantage as an employer. ‘What I can do is offer unique things like working from home if you’re a parent and need to be with your children,’ he explains. ‘People are able to input their own information into the system — they can drive their own relationship management. I want those sales reps to have access to all of that data — when you input the information yourself, you’re recognizing business opportunities.’

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