The ApparelMagic community represents more than just a diverse mix of business and product makers: our users are activists, thought leaders, and active voices in their communities. We’re proud that our clients have been using their platforms to spread messages of goodwill, turn their accounts over to marginalized groups, and speak up about how police brutality disproportionally affects people of color.
Here are just a few examples of ApparelMagic designers stepping up:
Frankie’s Bikinis encouraged their loyal following to get out and join them protesting together for equal treatment.
Jonathan Simkhai used their feed to promote Black authors and resources for education in antiracism.
Aimé Leon Dore announced their financial support to several initiatives, including the NAACP.
Naadam contributed to and promoted civil rights organizations, showing where their money was going and what would be done with it.
Baggu took this as an opportunity to reflect on their own business and how they can make themselves more inclusive.
These are just a few examples of our clients’ activism. If you’re an ApparelMagic user, we’d love to hear from you how your business is helping!
