Wholesale fashion is a fast-paced world, where success hinges on a strong relationship between your brand and your sales reps. And yet, what happens when your sales start to fall short?
More often than not, the finger gets pointed at the sales rep. But before you start casting the blame, take a moment to consider this – are you setting your reps up for success or failure?
Tools Designed for Success
Your Brand’s Responsibility
To begin this discussion, it helps to think about your fashion wholesale sales representatives as an ambassador for your brand. And if they’re representing your brand, wouldn’t you want to give them the best possible tools to make strong, winning impressions on potential customers?
If you want your fashion sales reps to truly thrive, here’s what you’ll need to give them a leg up on your competitors’ reps.
The Essentials Toolbox
These three sales rep tools can make all the difference:
1.) Up-to-Date Linesheets
Ensuring that your reps always have the most up-to-date linesheets means that they’ll have the opportunity to showcase your latest collections in real-time, as well as equip customers with high-quality, professionally printed linesheets that reflect your latest inventory levels.
Not only does this mean being able to confidently present buyers with your newest designs, but it also means always having accurate inventory levels at their fingertips. That means, no more scrambling to find outdated catalogs or frustrating stock discrepancies.
ApparelMagic allows you to create stunning, masterful linesheets in seconds, alongside real-time inventory data. Linesheets can be accessed by buyers on any device, and buyers can even purchase directly from the linesheets.
Printed options are a great leave-behind option for some buyers, as they can easily be marked up with notes and selections during meetings. Whatever format best suits your brand, your reps, and your buyers, ApparelMagic has an intuitive solution for you.
You can even offer both for maximum flexibility!
2.) Accurate Inventory Data
Don’t let stock discrepancies kill your deals and lose you sales.
Ensuring that your reps always have accurate, real-time inventory figures available to access is a great way to build trust with buyers, in addition to avoiding order fulfillment issues.
3.) Branded Materials
Providing sales tools for sales reps that they need to make professional presentations, can make a huge difference in their ability to close deals.
Stock your reps with sleek brochures, lookbooks, and other types of visually appealing branded materials that will help showcase your inventory, while also sharing your brand story.
Beyond the Basics
Building a Winning Environment
Investing in your sales reps involves more than just tools. You need to create a supportive ecosystem for them as well. Here’s a few ways you can accomplish that:
Quality Control & On-Time Delivery
Ensure products always meet quality standards and deliveries are on schedule. Reps can’t close deals with unreliable products or shipping.
Trade Show Support
Proper booth set-up is crucial for brands showcasing at trade shows. Lighting is especially important for jewelry and accessories. Invest in welcoming, appealing presentations.
Clear Commissions & Timely Payouts
Motivate your reps using transparent commission structures, as well as prompt payments for their sales. A rep that feels happy and secure will always sell more.
Regular Reviews & Feedback
Don’t leave your reps in the dark! Schedule regular performance reviews, in which you provide them with clear insights. This helps them improve and fosters good communication.
Empowering Your Sales Reps Isn’t Just About Them
It’s About Your Brand’s Success Too
Through providing these essential sales rep tools, fostering a supportive environment, and taking accountability for your own operations, you can unlock your reps’ full potential.
And with your fashion wholesale sales representatives working at maximum efficiency, you can empower them to propel your brand to new heights, meeting and even exceeding sales goals.
Ready to Take Your Fashion Sales Reps a Step Further?
ApparelMagic offers a number of advanced functionalities through our sales tools for sales reps, which help to streamline their workflows and boost sales effectiveness.
Through focusing on the core elements that your fashion sales reps need to shine, you can elevate your sales team to the next level.
Remember: Invest in your reps, and you invest in your brand’s success.
