ApparelMagic Client Jonathan Simkhai shows a springtime daydream

September 20, 2017

by Ian Laughead

After winning the CFDA/Vogue Fashion Fund in 2015, great things have been expected for New York-based designer and ApparelMagic client Jonathan Simkhai. As his spring 2018 collection shown during fashion week proves, he’s now in the big leagues, able to represent American fashion on the international stage.

In an almost wholly indigo and cream show, Simkhai’s capable hands worked breezy sportswear staples into of-the-moment shapes.

Striped shirting is having a moment, of course, and here it was pulled away from its business suit origins and into a realm of fantasy. Poplin shirts were knotted into handkerchief-hem dresses and separates with curly lace trims that could have been tatted by small forest fauna for a fairytale heroine.

Continuing this theme, innocent white gowns in eyelet lace were casually cinched in with a swath of sandy suede or leather.

The collection wasn’t just for storybook princesses, however. California dream girls also got a powerful shout out in the form of crochet dresses with sexy cutouts and glimpses of skin underneath the open-work designs, all perfect for a sunset walk on Venice Beach.

Moving past sundown, Simkhai had visions of ethereal chiffon nightgowns edged in lace and a dose of old Hollywood glamour. Day to night, Jonathan Simkhai’s spring line is a dream.