ApparelMagic client Krochet Kids makes a difference
Krochet Kids is a California based non-profit that is helping empower the women of Uganda and Peru. All of Krochet Kids’ products are hand made and signed by the person who made them. Along with employing the impoverished women of Uganda and Peru, Krochet Kids also runs program to help these women escape poverty and the need for government aid.
On November 19th Krochet Kids ran a 24 hour campaign called “Name Your Price, Define Your Impact”. The promotion allowed customers to choose how much they wanted to pay for their products and enabled them to “discover how shoppers value a product when they can know who made it and how the purchase impacts a person’s life”.
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