Design by prompt: ApparelMagic Launches AI Designer, the First Generative Design Engine Built into an Apparel ERP/PLM

ApparelMagic
AI designer for apparel brands

Take pre‑orders before a single sample is cut. ApparelMagic’s new AI Designer collapses weeks of sketching, tech‑pack prep, and prototype revisions into minutes, letting brands move from idea to photorealistic product shots inside the same cloud platform they already use to manage styles and orders.

Because the tool lives inside ApparelMagic’s ERP/PLM, every prompt‑driven garment is born with a style number, description, and metadata, and it can be pushed to the product catalog with one click. All with no extra software, plug‑ins, or image‑editing subscriptions required.

A conversation‑based Intelligent Prompt Builder meets users where they are. In Basic Mode, it asks guided questions about silhouette, fabric, trim, target price and automatically refines follow‑ups as it learns a brand’s DNA. Advanced Mode lets experts jump straight to free‑form prompt engineering, switch modes, or skip questions at any time.

Within seconds, the engine generates a gallery of alternatives. Teams can view, compare, and regenerate until they find “the one,” shrinking the ideation‑to‑visualization cycle from months to hours. Selected looks can be virtually “tried on” using customizable AI models. Pose, body type, setting, and vibe are all adjustable and storable for consistent brand imagery.

Design is rarely perfect on the first pass, so AI Designer keeps the file live. Users can replace a collar, tweak print scale, or shift a hemline without starting over, turning iteration into a series of quick, precise refinements instead of an expensive sampling loop.

The result: faster time‑to‑market, lower design costs, and the freedom for planners, merchandisers, and trend forecasters, not just trained designers, to propose new styles the moment they spot a gap. Early adopters report trimming sampling budgets while doubling the number of concepts they present to buyers. By democratizing high‑quality concept creation, ApparelMagic helps labels test more ideas, react to emerging trends, and deliver exactly what customers want.

“AI Designer lets our clients do in an afternoon what used to take an entire season,” said Brandon Ginsberg, ApparelMagic’s CEO. “It’s the next chapter in our 40‑year mission to simplify growth for fashion businesses.”

About ApparelMagic
For over 40 years, ApparelMagic has been a leader in comprehensive fashion business management software. Serving as a central hub for manufacturing, inventory, sales, and distribution, ApparelMagic powers fashion’s fastest-growing labels and drives business success on six continents. The flagship cloud-based app features integrated AI, B2B eCommerce, payment processing, POS, and seamless connections with leading services in eCommerce, logistics, and beyond. Learn more at https://apparelmagic.com

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