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Sachin & Babi’s tropical getaway

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There are few things in life as pleasant as packing for a well-deserved vacation, and Sachin & Babi took this knowledge to heart, editing down their collection for next spring to only the happiest, most smile-inducing hues—clothes that would certainly bring a grin to your face even when you’re condensing them into a carry-on.

 

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For day, the designers propose flirty long dresses that will blow around in beachy breezes. Printed in bold, warm florals, they’re the perfect antidote to any winter blues.

 

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After a day at the beach, the Sachin & Babi woman dresses to the nines. Here, she’s provided with everything she needs: a marigold satin ballgown to grace a red carpet in Cannes, a beaded floor-length shift for a black tie gala in Miami, or a sequin covered suit to wear on a night out at some exclusive rooftop night club.

Zero + Maria Cornejo does sleek shapes for summer

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In the dog days of summer, the last thing anyone wants is layers of fabrics weighing them down. Maria Cornejo knows this better than anyone. That’s why with this ApparelMagic client’s pre-fall line—available now!—she can do a lot with very little. Lightweight fabrics draped in dim olives and dark siennas are full coverage while feeling barely there.

Second layers like kimonos and jackets are without any closure and all the better to spread open at the slightest breeze. Beating the heat in crisp white dresses or loose pants, Cornejo did all the thinking so her adoring customer base can authentically channel effortless #summervibes.

Cornejo thought of sultry summer nights too, with highlighter orange separates hemmed in angular shapes. Perfect for a beachy sunset or after dark in the city, it’s the cool girl’s easy, breezy, go-to summer look.

Thom Browne plays with his signature proportions

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New York designer and ApparelMagic client Thom Browne is not afraid of doing things his own way. Case in point? This season he might have put the first garden gnomes—Plural!—on the Paris catwalk.

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Browne shrunk his models down to the size of gnomes and set them walking about an astroturf runway among oversize pinwheels and rainbow picket fences.

While the gnomes might be miniature, the clothes themselves didn’t get hit by the shrink ray. The attendees at this trippy garden party wore the Thom Browne classics scaled way, way up. Blazers were knee length. Gingham shorts hit just above the ankle. At foot, his signature wingtips were set atop tall platforms. Preppy critter embroidery went from WASPy and barely noticeable to being twelve-inch-wide embellishments crawling up pants and coats.

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Pastel and super-bright, some jackets were covered in topsy-turvy whales, and others in wide, graphic stripes. Mixed and matched with shorts and skirts just as saturated with spring colors, the models looked less Cape Cod and more Yellow Submarine.

While the big statement being made was, well, big, Browne didn’t forget his core customers. After sending the oversized collection down the runway, he sent a second troupe of models out in the same looks but shrunken right back up to his standard proportion. Big or small, these are the suits for men ready to take convention and turn it on its head.

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Helena Christensen shines in Sachin & Babi’s resort collection

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For Sachin and Babi Ahluwalia, high glam is no foreign concept. Who better, then, to be the face of their resort line than supermodel Helena Christensen? While it doesn’t take much to complement her famously high cheekbones, ApparelMagic client Sachin & Babi’s gowns have the razzle dazzle to make the rest of us feel just as glamorous, if only for one night.

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Sticking to time-tested and universally flattering silhouettes, the spotlight here was on surfaces bedecked with gleam and glitter both subtle and attention grabbing. A couple of minidresses covered in dense layers of oversized paillettes were made for dancing on banquettes under disco lights, while sophisticated cocktail dresses skimmed the body in tiny beads, reminiscent of back-in-fashion painter Mary Corse’s luminous canvases.

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As for color, the pair went for bold, bolder, and boldest with vivid red, shocking pinks, and a tone of yellow that this summer is set to eclipse millennial pink. When it comes to making a statement, Sachin & Babi is the label women turn to for elegant but always on-trend eveningwear.

ApparelMagic clients honored at CFDA Awards

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The best brands in the business choose ApparelMagic. At the 2018 CFDA Awards, ApparelMagic clients were honored by their peers and the most important names in fashion.

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Thom Browne’s shrunken suiting gained him another nomination for Menswear Designer of the Year, adding to the many nominations and three awards already under his belt.

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Rachel Mansur and Floriana Gavriel, makers of gorgeously minimal handbags, were nominated for Accessory Designer of the Year for their eponymous line Mansur Gavriel.

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New to the CFDA awards was Mike Amiri for his line of luxuriously distressed clothes that have quickly attracted attention of press and buyers. Amiri earned a nomination for the Swarovski Award for Emerging Talent.

Whether it’s high end tailoring, rockstar quality menswear, or women’s handbags and accessories, ApparelMagic is the solution the fashion industry trusts to grow their businesses.

Punk princess brides at Naeem Khan

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Starting a marriage in a mohawk? Throwing convention to the wind, ApparelMagic client Naeem Khan’s spring 2019 bridal collection shows that today’s brides-to-be are ready to start new chapters in their lives on a high note.

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These are not clothes for a quick trip to the court house. The designer, known for his opulent beading and more-is-more ethos, made a suite of dresses, capes, and Bianca Jagger style pantsuits that are fit for the most lavish destination wedding weekend.

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Whether a minidress with Gatsbyesque fringes of sequins and pearls, a sheath covered in a flocks-worth of marabou feathers, or a pair of thigh-high boots in virginal lace, the maximal bride can take her pick from any number of perfect statement dresses.

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ApparelMagic client Aimé Leon Dore takes Paris

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The buzziest brand in streetwear right now is ApparelMagic client Aimé Leon Dore. Worn by some of the coolest men in and around fashion, these pared down knits and basics are more than building blocks in the modern man’s wardrobe.

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Behind the Queens-based brand is Teddy Santis, who credits his style to the streets and basketball courts of New York City. Bringing his collection to the world stage in Paris, he’s entering the big leagues at record speed.

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The brand’s fall 2018 collection, showcased in Paris, is all-in on warm jewel tones. Vintage details like Varsity-style striped ribs and thick cotton knits are just the right kind of throwback. Contrasting colors and strong statement pieces like a pair of deep hunter green boots are sure to be scooped up by the streetwear cognoscenti that make up the brand’s biggest fans.

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Apiece Apart embraces Autumnal Hues

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ApparelMagic client Apiece Apart has carved themselves a very successful niche in low-key but always luxurious clothes. They call them “elevated basics”, but they’re so much more than that. This season, designers Starr Hout and Laura Cramer have outdone themselves.

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Filling the space between grown-up day dressing and trendy must-haves, Apiece Apart delivered a covetable mix of workwear-inspired pieces and the coziest of knits and outerwear. Case in point: a buttery soft leather trench coat with ample, blouson-style sleeves. A shaggy black coat looked perfect for melting into its faux-fur embrace.

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On the separates front, the designers made a big statement in pants. A pair of wide-legged jeans were cropped tea-length style, somewhere between the knee and the ankle, and they’re the freshest update on denim in years. Corduroy flares done up in a rich umber make fall something to look forward to.

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Robert Rodriguez rocks out at New York Fashion Week

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ApparelMagic client Robert Rodriguez went lo-fi this season when he debuted his fall collection of rocker chick—or rocker-chic, more accurately—outfitting at New York Fashion Week.

With abstracted animal prints like a black-on-red leopard-spotted jumpsuit or a boxy sweater knitted in a zebra stripe pattern, these are clothes for the wild child turned polished career girl. Bridging these extremes sounds tough, but Rodriguez did it with heaps of style, like when he combined rockstar staples like leather pants with today’s must haves like asymmetrical knitwear and a quilted velvet coat in International Klein Blue.

Other styles were remixed, too. A lingerie-inspired camisole paired perfectly with mannish Glen Plaid tailored separates. The real star of the show though is Rodriguez’s silver trousers, which are pure Instagram bait whether they’re onstage or off.

Area goes on a bourgeois bender

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Piotrek Panszczyk and Beckett Fogg of New York based label Area took their clients on a different path this season. While the ApparelMagic clients are known for their eclectic statement pieces in nightclub neons and metallics, this season was all about the polar opposite: the effortless chic French girl.

This wasn’t, however, some conservative dream dressing on a Platonic ideal, though. This was Area taking that ingenue on a wild ride through their studio, mixing up her Parisian classics with their signature codes. Rather than clutching her pearls, this French girl was quite literally throwing them over one shoulder and going along for the ride.

Her favorite fishnets were beaded, her preferred leopardskin pattern applied on pants and shoes, and her lacy lingerie worn alone for evening.

Deftly combining looks for business (here, a double breasted boucle jacket with a lapel transforming into a ruffle) and pleasure (for day, a tracksuit covered in sequins, and for night, an opalescent coat worn with opera gloves), they fitted their insouciant muse for every occasion.

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On the Oscars red carpet, all eyes are on ApparelMagic clients

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At Hollywood’s most dazzling night, the stars shone bright wearing evening dresses by leading ApparelMagic clients.

Beanie Feldstein, breakout star of the critically-aclaimed, female-led film Ladybird, chose ApparelMagic client Sachin & Babi for her big night. The actress stunned in her ombré gown, which gradated from black to white and glittered with oversize sequins.

Time’s Up activist and actress Ashley Judd supplemented her cause with a bold, straightforward look from ApparelMagic client Badgley Mischka. She accessorized the elegant gown with a clutch and shoes in a matching vivid purple, also by the designers.

Sachin & Babi’s Ageless Elegance

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Sachin and Babi Ahluwalia of the Sachin & Babi label are no strangers to escapism. Indeed, every season with their collections these ApparelMagic clients take their loyal customers on flights of fancy to any number of tropical and chic locations.

With their latest collection for Fall 2018, however, they’ve shown they’re not just interested in taking ingenues and young starlets with them: their muses include a whole range of beautiful women of all ages.

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Working with sixties-something model Maye Musk, they showed their always-gorgeous silhouettes on a body four decades older than the norm. And you know what? It looked better than ever. Resort staples like off-the-shoulder dresses were upgraded with some seriously fashion fringe. A kelly green caftan got the star treatment with huge clusters of beading along the neckline and cuff. Daywear got in on the act too, with a cold-shoulder top delicately embroidered in gossamer peacocks.

For Sachin & Babi—and increasingly, the world—age is just a number. And no matter what that number is, they’re committed to showing it off in the best light possible.

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