Have you ever stared at a blank canvas or design board, wondering how to capture the magic you need in that empty space to create your next best-selling collection? We’ve all been there. But did you know that there’s a way to take the guesswork out of your designs, and create styles that you can guarantee your customers will love?
Our team at ApparelMagic believes in the power of data-driven design. We’ve developed a system that lets you harness the power of fashion data analysis, so that you can craft collections that are always on-trend and commercially successful.
Through this page, we’ll walk you through this 3-step process, which you can use to identify your specific ‘trifecta style’ – the perfect combination of classic styles, captivating patterns, and irresistible colors, based on your unique customer data.
Step 1: Spotlight Your Classics
Starting with a strong foundation is absolutely essential for the success of your collection. The best place to begin is identifying some of the classic styles that have consistently performed well, during your previous launches.
These styles are your workhorses. The things that never go out of style, even with all the ever-changing data analytics in the fashion industry. Classics like the little black dress. The timeless trench coat. And, of course, ever-popular jeans.
Tools & Techniques to Consider:
- Sales Reports: ApparelMagic offers advanced reporting features that allow you to quickly identify your top-selling styles, across various seasons, demographics, and time periods. Click here to learn more information about our Reporting Features.
- Customer Reviews: Reviewing customer feedback through fashion data analysis empowers you to understand what resonates strongest with your specific customer base, in terms of fit, comfort, as well as overall style. If you want to learn more about how you can leverage reviews using ApparelMagic, explore our Customer Relationship Management (CRM) tools.
- Inventory Management: Look back and evaluate which styles consistently sell out. Use this information to help refine your future design choices, as well as establish a consistently successful core collection.
Step 2: Play with Patterns
This is another vital part of ensuring you’ve got a data-driven design for your collection. Now that you’ve got your classic cuts in the spotlight, it’s time to inject some fresh energy into your existing styles.
Use data analytics from in the fashion industry to identify current trending patterns and motifs, so that you can ensure even your classic styles always feel modern and chic. Try to look for patterns that specifically complement your core styles, so you can maximize the impact of the next collection.
Tools & Techniques to Consider:
- Fashion Forecasting: ApparelMagic provides you with forecasting tools that offer unique insights into upcoming trends, color palettes, as well as new design elements. Click here to dive deeper into our industry-leading fashion data analysis Forecasting Services.
- Pattern Trend Reports: Stay up-to-date on the latest data analytics trends in the fashion industry and all the latest buzz, by subscribing to industry publications and attending trade shows. You can also access valuable resources through our Partner Program!
Design Testing: Use ApparelMagic’s intuitive design tools to test out different patterns with your core styles. This way, you can start to see which pattern trends make the most sense for your collection, before you spend a lot of time and resources.
Step 3: Captivate with Colors
The perfect color story can elevate a design from mediocre to mind-blowing. However, finding the right hues can be a tricky process. This is another place where fashion data analysis can be your guide to success.
Finding the exact color that’s going to wow your customers and have your collection flying off the shelves requires a deep understanding of what’s already working, as well as what consumers want to see. Thankfully, ApparelMagic can help here too.
Tools & Techniques to Consider
- Color Trend Reports: Find the trending color palettes that align best with your overall design aesthetics. You can access comprehensive, up-to-date Color Trend Reports within our Forecasting Services.
- Inventory Analysis: Examine which colors consistently sell best for specific styles and specific seasons. This is just one of the ways that ApparelMagic’s Inventory Management module can empower you to make more informed decisions.
A/B Testing: Leverage ApparelMagic’s CoPilot feature to try out different color variations on your designs, as well as see what gets the most positive customer response. Click here to learn more about our revolutionary CoPilot AI.
The Trifecta Tour de Force
Through incorporating these data-driven insights into design, you can create a collection that’s built on a foundation of classic silhouettes, as well as excites with trendy patterns and spellbinding colors – your true ‘trifecta style’.
And with a clear picture of your target audience’s preferences and the most up-to-date market trends, you can make stronger sales predictions and minimize production waste. Together, it paves the way for a more sustainable and profitable future for your business.
Ready to Join the Fashion Revolution?
Our goal is to empower you with the tools and techniques that you need to create memorable, winning collections. Let us help you ditch the guesswork and embrace the power of data-driven designs! Reach out today to learn more about all our features and tools.
Remember: At ApparelMagic, you’re not just designing clothes, you’re shaping success!
