JMP The Label is our Startup of the Year – Less Excel and more expansion

Brandon Ginsberg
Brandon Ginsberg
CEO | ApparelMagic

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Launching in March 2021 wouldn’t be an auspicious start for most businesses, but Juliette Porter’s JMP The Label is a striking exception. The influencer, MTV’s Siesta Key star, and now fashion mogul built a swimwear brand when most businesses were treading water.

Porter has been the one to watch, being named the Emerging Fashion Influencer of the Year at the American Influencer Awards in 2021. Pairing Porter’s taste and natural affinity with the beach with the skills of fashion industry veterans, JMP The Label is no merch line: it’s a well thought out lifestyle brand.

We spoke to JMP The Label co-founder David Kelleher about the business’s success using ApparelMagic.

“ApparelMagic has allowed us to expand rapidly, while maintaining control of inventory, BOMs, vendor information, and details necessary to stay organized with our 1600 skus—and growing!” Kelleher says.

It wasn’t always this easy though. Like many fashion brands, they hit a bump in the road early on when their commercial success was outpacing growth on the backend of the business.

“Prior to switching over, our information was maintained with various Excel documents, and human error plays such a factor with Excel,” Kelleher says.

By identifying their pain points right away, the team was able to start looking for a solution before any errors started to affect the business.

“Because of the fact that we saw success with sales early on, and that we knew that we wanted to continue to design more styles with more fabrics,” Kelleher says, “we were going to need something that was more robust than Excel. We needed an ERP system, and the sooner we could get to it, the better.”

With the goalposts identified, the next challenge was to find the best system for their needs. Though with a reputation that preceded it, a winner soon became clear.

“We knew we needed to move to an ERP system. We met with a bunch of them, and ApparelMagic seemed to be the industry leader,” Kelleher says.

They moved their business operations to the ApparelMagic platform for its ability to manage everything in one accurate, central hub.

“Trying to figure out how to build a brand on the backend as we scaled: that’s where we saw the worth of the software.”

As a brand that communicates directly with its customers, being able to connect to an eCommerce service was paramount. JMP The Label built a Shopify store using a standard integration between it and ApparelMagic, effortlessly syncing product and order data back and forth.

“The integration into Shopify was so simple, and now that we are able to generate reports on sales, styles, and leftover inventory,” Kelleher says, “2022 is poised to be a great year.”

Now that JMP The Label has the software power behind the scenes, they can concentrate on taking advantage of their growing popularity. As they grow, they know ApparelMagic will continue to support them with new features.

“ApparelMagic is the leader in the industry, and we can’t wait to see where the next few years can take us!”

Learn more about JMP The Label here.

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