Say you’re the biggest name in fashion. You’ve dressed all the biggest names in music and celebrity. Beyonce’s a big fan. The Kardashians collectively owe you their greatest looks. The Jenners, too, look best in your wares. What’s next?
LaQuan Smith has had to answer all of these questions, and each time, the brand ups the ante. Last season, it was a show on the top of the Empire State Building. This season, it was opening their New York Fashion Week show with the It Girl of the moment (and Kanye West collaborator) Julia Fox.
Jennifer Epstein, Director of Sales at LaQuan Smith, has been a part of the meteoric rise, and she’s been part of the effort behind the glamor to turn a force of fashion into something to reckon with at retail.
Growing isn’t easy even at a normal pace, but when you’re the talk of the town, that exponential growth can be hard to handle from the backend.
“We were manually entering in every single invoice, and that was taking forever,” Epstein says.
When it got to be too much, she turned to ApparelMagic for a cost-effective solution that would keep records accurate, even as their business grew in leaps and bounds.
“Once I opened the department stores, I knew we had to put something in place. There was no way I could physically do this, or rely on someone else to do it,” Epstein says.
ApparelMagic gave her team a way to keep track of sales and inventory from one place, syncing across the system and ensuring numbers were accurate everywhere.
“The collection has grown tremendously in terms of categories and SKUs,” Epstein says. “This avoids a lot of mistakes entering orders at larger volumes as our business starts to get bigger.”
Finally, the brand has a reliable solution that can scale with the business. Growing pains are diminishing, and the team at LaQuan Smith has fewer headaches as they write their next chapter.
“It has added structure to the back end of our business that we hadn’t had before,” Epstein says. “ApparelMagic greatly helps in the organization of all of the new customers that we have acquired.”