Challenge

Swannies Golf Apparel embarked on their journey in 2015, seeking to disrupt the traditional golf apparel industry. A few short years later, Swannies quickly reached exciting milestones and found themselves confronting the challenges of managing a growing team and expanding customer base.

As they expanded, their reliance on spreadsheets and outdated systems became increasingly impractical. With aspirations to scale further, they needed a solution that could support their growth trajectory.

The ApparelMagic Solution

In their quest for a comprehensive solution, Swannies turned to ApparelMagic over five years ago. Recognizing the potential of ApparelMagic ERP’s capabilities, they implemented the platform to streamline their operations. As their wholesale customer base grew to over 3000, ApparelMagic remained a steadfast partner throughout their journey, providing the essential infrastructure needed to manage their business efficiently.

A pivotal moment in their partnership with ApparelMagic occurred when they collaborated with the development team to launch the ATP (Available to Promise) calculations. This functionality was especially critical for a business model like Swannies’, providing the confidence needed to continue scaling. With ATP calculations in place, Swannies could better manage their ordering processes, ensuring they could fulfill customer demands accurately.

Results

Swannies’ growth since implementing ApparelMagic has been nothing short of remarkable. In terms of revenue, Swannies is now approximately 100 times the size from when they started using the system. As such, ApparelMagic has been an integral part of their success story. The platform has continuously scaled alongside Swannies, providing the necessary tools and support to navigate their surge.

Looking ahead, Swannies anticipates many more years of growth with ApparelMagic by their side. The platform’s adaptability and functionality continue to be instrumental in their success, empowering Swannies to achieve their ambitious goals and solidify their position as industry disruptors in the golf apparel market.

Conclusion

Through their partnership with ApparelMagic, Swannies Golf Apparel has demonstrated how the right ERP solution can act as a catalyst for advancement and streamline operations for apparel businesses of all sizes. With a robust platform and dedicated support team, ApparelMagic has aided Swannies in evolving from a startup to a thriving enterprise, setting the stage for continued success in the years to come.

Challenge: Streamlining Operations for a Rapidly Growing Apparel Brand

Gameday Social, a certified women-owned company based in South Dakota, has experienced rapid growth since 2021. Specializing in elevated, trend-driven licensed sports apparel for female fans aged 21 to 40, the company positioned itself uniquely in the market. Like with most success stories, challenges came about along the way – Particularly in managing operations efficiently in this case. Prior to adopting ApparelMagic, Gameday Social relied on a combination of spreadsheets, warehouse management software, and QuickBooks, resulting in a non-scalable and hectic method. 

The ApparelMagic Solution

In search of a more tailored solution for the apparel industry, Gameday Social discovered ApparelMagic. Finding an ERP system specifically designed for fashion was a priority. ApparelMagic stood out as a solution that understood the nuances of the fashion industry, distinguishing it from other generic manufacturing and warehouse management options.

ApparelMagic addressed Gameday Social’s challenges by providing a comprehensive platform that integrated inventory management, order fulfillment, and streamlined B2B processes. The scalability of the system was a crucial factor for Gameday Social, as it not only met their current needs but also positioned them for significant future growth. 

The implementation of ApparelMagic allowed the company to transition away from time-consuming manual processes, providing end-to-end efficiency and freeing up their team for strategic tasks like product development.

Results:

The positive impact of ApparelMagic on Gameday Social has been evident in various aspects of their operations:

1. Efficiency Gains: The system’s user-friendliness and quick response times significantly reduced the time spent on manual workarounds. This newfound efficiency allowed Gameday Social’s team to focus more on what truly matters: growth strategy.
2. Scalability: Gameday Social reported that ApparelMagic not only met their current needs but could easily accommodate future growth. The platform’s scalability became a pivotal factor in positioning the company for ongoing success.
3. Quick Onboarding: Onboarding new sales representatives became a seamless process with ApparelMagic. The intuitive nature of the platform minimized the need for extensive training, allowing the new team members to navigate the system quickly. 

ApparelMagic proved to be a transformative solution for Gameday Social. If you’re also looking for a solution to help you streamline processes in the competitive world of fashion, book a demo to see if ApparelMagic is right for you.

Challenge: Streamlining Operations and Inventory Management

In late 2022, Bridge & Burn, under new ownership, faced the immediate challenge of streamlining operations and gaining control over their unique inventory management needs. The company’s commitment to custom-developed fabrics and small-batch production required a robust solution that could seamlessly handle B2B, inventory, development, and invoicing, all while accommodating the complexities of their specialized inventory partitioning.

The ApparelMagic Solution: A Unified Hub Tailored to Apparel Brands

Enter ApparelMagic, the comprehensive ERP solution that became the backbone in Bridge & Burn’s quest for operational efficiency. Taylor Murray, the owner, notes that ApparelMagic allowed them to consolidate various functions under one roof, eliminating the need for expensive third-party apps. 

This central hub not only streamlined their processes but also facilitated easy integration with essential apps like Xero and Shipstation, minimizing the disruption of their existing workflows.

While ApparelMagic offers numerous features, the Bridge & Burn team is most excited about its unparalleled inventory management capabilities. The software’s flexibility enabled the company to efficiently organize their inventory based on the detailed needs of their operations.

Utilizing ApparelMagic’s barcode scanning for inventory maintenance, purchase order (PO) creation, and PO receiving, Bridge & Burn saved time, increased accuracy, and gained invaluable insights into their operations.

“The fact that ApparelMagic is set up exactly for apparel is incredibly helpful. You don’t need to do any type of workarounds or anything. It’s just there and it works, which is the number one thing for us.”

Results: Operational Gains and Cost Savings

The implementation of ApparelMagic resulted in tangible benefits for Bridge & Burn. The software’s user-friendly design, tailored for the apparel industry, eliminated the need for tedious workarounds, reducing the likelihood of errors. 

The efficiency gains from improved inventory management translated directly into cost savings and increased satisfaction among both staff and customers.

Bridge & Burn had previous experience with other ERP providers, but none matched the tailored usability and effectiveness of ApparelMagic, especially in the apparel industry. The software’s seamless integration with existing tools, coupled with its flexibility in handling unique inventory challenges, made it the clear choice for the company’s needs.

Furthermore, the collaboration with ApparelMagic’s development team allowed Bridge & Burn to contribute to the enhancement of the software. Their joint effort resulted in the roll out of the “Feedback” module, a valuable addition for adding notes and images to tech packs, thereby improving factory communication, reducing errors, and saving time.

Future Steps: Continuing the Journey with ApparelMagic

In summary, ApparelMagic has not only met Bridge & Burn’s immediate challenges but has also positioned itself as a long-term partner in their growth journey. The software’s adaptability, integration capabilities, and ongoing support have proven instrumental in helping Bridge & Burn navigate the unique complexities of the apparel industry.

College merch is suddenly cool. The merch revolution, starting with classic rock band tees and then moving into arts-adjacent tote bags has now made its way into collegiate apparel. But we’re not talking about standard-issue baseball caps and hooded sweatshirts. These are not your dad’s lucky jerseys.

What’s really hitting campus stadiums on game day is a whole new breed of school spirit that finds itself on crop tops, pleated skirts, and shrunken puffer jackets. And it wouldn’t have happened unless Hype and Vice cofounders Cecilia Gonzalez and Kimberly Robles entered the college apparel market.

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“We were both college roommates back then,” remembers Kimberly Robles, “and the whole idea started just because we went to the USC tailgates and all the girls were cutting up T-shirts that were just available at the bookstore. They mostly wanted crop tops, bandana tops, and then a lot of them used to buy little kids-size skirts that weren’t available in adult sizes.”

It dawned on the pair that there was a gap in the market, and their unique position gave them a new perspective that hadn’t dawned on the established college apparel businesses, mostly run by men.

“No one is doing adult clothes that girls actually wanted to wear,” Robles says. “We looked, we did our research, and we found that no one else was doing it. There was not a brand catering to that specific woman. And that’s how the whole idea started.”

From there, they were off to the races, slowly building up a stable of licensed deals with universities. After a few signed on, Hype and Vice started to gain credibility and watch their growth snowball.

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As they grew, the team needed more sophisticated software to track their sales and guide strategy.

“We grew a lot last year,” Robles says. “That was our inflection point, and we needed a system. We couldn’t keep doing this manually on a million Google sheets.”

Robles says they turned to ApparelMagic after researching their options and seeing how user-friendly and visually-oriented the software is, a nonnegotiable for their design-focused team. And once they started using it, the benefits were obvious.

“Now there is one place everybody can access to look at orders,” Robles says. “It’s definitely a time-saver because we used to do everything very manually. Now everything’s automatic.”

So what’s next for Hype and Vice?

“We’re right now at 192 schools,” Robles says.”I think the goal for this year is to get licenses that we’re missing for the NCAA, and then continue growing wholesale. That’s the area that’s been growing a lot for us, so definitely getting into top retailers.”

Sights are set high, and with the brand’s trajectory, Hype and Vice looks likely to keep this momentum going.

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Established in 1992, H&H Sports Protection is no newcomer to the industry. They’ve seen trends come and go, weathered the ups and downs, and kept up with the newest technologies along the way.

The company, behind the major motorcycle helmet and accessory brands Just1 Racing and Torc, is an international powerhouse, with a footprint covering China, Italy, and the United States.

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“We go deep in this industry,” H&H Sports Protection CEO Peter Miao says. “We’re not just manufacturing, we actually design and develop new projects, promote our brands, and promote sports events in Asia.”

With this kind of worldwide reach, taking orders and payments has always been a challenge, but one that they’ve been solving with ApparelMagic.

Way back in 2016, Miao’s team recognized a need in their business to process credit cards, and they came across an earlier server-based incarnation of ApparelMagic. The software’s merchant functions were more than enough to win them over, and they began using it as the backbone of their business. Over the next five years, they continued to use the server-based ERP, but were soon looking for alternatives to maintaining and upgrading their remote server. 

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As Miao looked into alternatives, he came across the cloud-based version of ApparelMagic. Seeing the ability to integrate to many services and get away from headaches associated with server hosting, he pulled the trigger.

“I made a subscription for just one user to try and test it,” Miao says, then hiring a consultant to migrate the company’s data while ensuring none of the core business functions would be affected. “It was a smooth process.”

As of January 2021, H&H was good to go, and already they were experiencing the benefits of the state-of-the-art tech. Suddenly his team could turn their attention away from repetitive tasks as ApparelMagic and services like ShipStation took care of them behind the scenes.

“A lot of manual work had to be done,” Miao says. “But now, all the work could be automated. It improves efficiency, but also, because we have the energy and resources, improves the customer satisfaction level. It’s a win-win.”

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Beyond their daily workflow, H&H has innovated in their selling process by using ApparelMagic’s built-in B2B sales tools. Rather than sending PDFs back and forth, customers can now check available inventory and create their own orders online with a true wholesale ecommerce experience.

“Customers don’t need to write emails anymore. They don’t need to call reps. They don’t need to remember SKU numbers,” Miao says. “It’s a very easy process.”

The B2B site allows customers to find exactly what they need on their own and add it to their shopping carts, saving time for everyone. H&H sales reps often arrive in their California office to new orders East coast customers placed just that morning.

“With the help of ApparelMagic, we are able to offer an ease to customers doing business with us,” Miao says. “We saw a 50% growth in sales in 2022, and we are confident that we will continue growing in 2023.”

Legacy brands have a lot going for them: vendor connections, wholesale distribution networks, and loyal end customers, but they have challenges all their own as they grow to meet challenges of the current era.

Scott Barber, a men’s sportswear line founded nearly 30 years ago in 1994, had steady business for decades and a reputation that preceded it. However, when new management took the business on two years ago, they saw it could reach new heights.

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“We’ve given the brand a new life,” says Rosemarie Grieco, Managing Partner of Scott Barber, “by evolving and elevating the collection in the better men’s specialty market, and by expanding our reach on our direct to consumer site.”

This two-pronged approach is the result of fresh thinking and a deep analysis of the Scott Barber business already taking the brand from good to great.

“We are a new team with a new vision,” Grieco says, “and it’s highly appreciated by our retailers!”

As soon as Grieco and her colleagues took on the business, it was clear that outdated technology behind the scenes was holding it back. As a small team, it was important that they could get full control and visibility of each element of the business, and they turned to ApparelMagic to get it done.

“I’m one person,” Grieco says, “so I needed to streamline as much as I could.”

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Grieco single-handedly took on the business’s transition to ApparelMagic, integrating their data with built-in tools like line sheets and ApparelMagic Pay, as well as connecting with outside service providers like QuickBooks, NuOrder, and Shopify.

“Every aspect of the business can be run through ApparelMagic,” Grieco says, “and that’s what I love.”

For legacy businesses like Scott Barber, ApparelMagic’s multi-channel sales tools and integrations are ideal. With big wholesale customers like department stores eager to keep Scott Barber in their assortments, for example, it was necessary to connect through EDI.

“EDI is so important and critical to run a business because you have trading partners that work that way,” Grieco says. 

Meanwhile, they also do strong business through an online B2C storefront built through Shopify. ApparelMagic’s platform manages all of these sales channels in one convenient place.

With Scott Barber’s priceless brand equity paired with ApparelMagic now taking them to the next level, the future is bright for another 30 years of continued success.

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Open Instagram on any fashionista’s phone, and you’re bound to see a a model, celebrity, or friend posed on a photogenic beach or perched at the edge of an infinity pool. And chances are, that glamourous swimsuit she’s wearing is probably Frankie’s.

Frankie’s Bikinis, that is. Starting as a humble mother-daughter business just a decade ago, founder Francesca Aiello has steadily built an international following for her trend-driven swimsuits.

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In the past ten years, the brand has went from influencer darling to Victoria’s Secret protege after a minority stake was made by the lingerie and lifestyle giant.

Since its founding, Frankie’s Bikinis has grown to encompass far more than than those bikinis, now offering a healthy assortment of clothing, activewear, and even skincare staples.

Throughout this explosive growth, the team has relied on ApparelMagic to power their business, acting as a central hub that connects sales, distribution, manufacturing, and design.

“We have a little under 40 people at Frankie’s, and all of them are at some point in ApparelMagic,” says Emma Johnson, head of operations.

And better yet, the team has found the onboarding process for the whole team smooth and efficient, with learning resources and trainings provided by ApparelMagic rather than needing to build their own training program.

“I do a mini-training on how we use it specifically,” Johnson says, “But it helps a lot that I don’t have to train someone on a whole platform”

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With tools for everything from tech packs to B2B eCommerce to business intelligence, the software is an invaluable part of daily life at Frankie’s. Not only does it manage the product and sales data, but it reaches out to connect with other services like Shopify, keeping a constantly accurate sync of inventory and styles.

ApparelMagic’s ease of integrating is a huge help for a business that is constantly growing and adapting as they reach new heights. As their needs change, users are able to connect to a range of services as well as develop their own using API access.

“Any coder can come in and read the guides and create a custom integration pretty easily,” Johnson says.

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Introducing a comprehensive returns service recently, the team has automated processes and taken headaches out of their standard workflows. As Frankies goes from strength to strength and continues to grow, they’re able to simplify their day-to-day even as their operations become more complex.

Building a business is tough, but as with their swimwear, Frankies Bikinis makes it look effortless.

How Lemlem doubled their orders and increased their GMV by 167% in just 2 years with Cymbio and ApparelMagic!

Posted by Brandon Ginsberg on October 14, 2022 | Featured

Meet the Brand

Lemlem is an artisan-driven brand of beautiful women’s resort wear made entirely and responsibly in Africa, with a core mission of preserving the local art of weaving in Ethiopia and inspiring economic growth on the continent.

Founded by supermodel Liya Kebede in 2007, Lemlem was born to help preserve the ancient art form of weaving to create a fashion label of love, celebrating women and nature.

The Challenge

Lemlem found the majority of their workload and processes being undertaken manually by a limited-sized team. While this allowed for tight controls, they reached a point where this was no longer sustainable. Seamless integration between ApparelMagic and Cymbio’s platform allowed them to not only save time and money – it also helped improve data quality, streamline metrics, reduce errors and lift employee morale.

The Solution

Since 2017, Lemlem used ApparelMagic’s apparel management software to centralize their operations. ApparelMagic’s software offers leading apparel accounting, inventory control and logistics solutions. Due to Lemlem’s growth and success with ApparelMagic, they were also able to extend their wholesale business with J.Crew and Farfetch. Commencing in 2020, Cymbio provided automated, integrated support to help manage and process orders associated with J.Crew, Madewell plus many more retailers, which has been essential for growth.

This upgraded eCommerce platform elevated the user experience for consumers with an improvement in the ability to personalize their shopping journey. It also allowed Lemlem to enjoy growth in other significant areas, such as design and strategy, given that they had more time.

Only with the effective technology offered by Cymbio was this possible. Cymbio worked closely with Lemlem, maintaining the same team, to support their niche product integration into the eCommerce market.

Recipe for Success

With excellent product quality, inspired by the unique Ethiopian hand-woven patterns and the vibrant, colorful combinations in the streets of Africa, Lemlem is all about happy colors and stripes, creating new casual and chic pieces that are easy to wear on all occasions.

The brand’s products are made entirely and responsibly in Africa inspiring economic growth on the continent.

Lemlem understood the importance of partnering with eCommerce platforms in order for their niche product and reach a global market. Moreover, given their relatively small team, they needed successful retail connections and automation to ensure systems ran smoothly with very little hands-on effort.

“Onboarding with Cymbio has been key to securing our partnership with J.Crew and the ability to manage the increase in orders. Without Cymbio, this just would not have been possible.”

Janise Vargas, Sales Assistant, Lemlem

“We enjoy the ease with which we are able to collaborate and integrate systems with Cymbio. Collaboration isn’t just a strategy but essential for long-term business success, which we feel defines what we have with Cymbio.”

Nicoll Leighton, Operations & Strategy, ApparelMagic

The Results

The successful integration of Cymbio’s eCommerce automated solutions to ApparelMagic’s powerful ERP offered significant growth for Lemlem.

This included:

% GMV change YoY (21/20)- 112% growth

% Orders change YoY (21/20) –106% growth

% GMV Q1 22 vs Q1 21- 167% growth

In addition, the upgraded platform increased the quality of the customer experience (by segmenting and personalizing offers) while simultaneously allowing Lemlem to prioritize and allocate time for other more important tasks such as designing, strategizing and sourcing more (or better) suppliers.

Tags: apparel management, ApparelMagic, fashion, software

ApparelMagic helps Dromedaris give their wholesale accounts a sophisticated eCom experience

Posted by Brandon Ginsberg on June 23, 2022 | Featured

It’s no secret that eCommerce has been fashion’s fastest growing sales channel. But that boom hasn’t just come on the consumer end—retail stores are now asking for easier ways to buy.

We’re well past the days of sending excel spreadsheets back and forth, and innovative fashion businesses like the footwear brand Dromedaris have begun selling to their wholesale accounts via sophisticated B2B stores that take all the friction out of making the sale.

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Dromedaris, winner of our B2B Store Showcase award, has a beautiful wholesale store they built using ApparelMagic’s new B2B ecommerce platform.

We spoke to Amanda Malis of Dromedaris about how changing technology and expectations combined with the challenges of the Covid-19 pandemic led Malis and her team to launch online wholesale.

“B2B actually came at a really great time,” Malis says. “Our retail customers aren’t seeing our products in person.”

The challenge became how to get their footwear—cool, statement-making boots for women—in front of buyers without physically being in the same room. Other approaches worked for a time, but a more permanent solution was needed.

“We had physical catalogs at one point,” Malis says. “but now everything can be in our B2B site.”

The new Dromedaris wholesale site gives retailers everything they need to put together assortments for their stores.

“They are able to view our catalogs, stock levels and prices, access marketing material, administrative documents and customer reviews for buying guidance, as well as complete orders at their own convenience.”

It’s a streamlined experience for the customers, and even from the brand side, they’ve seen an immediate benefit of orders rolling in with less friction.

“They used to have to either email or call us,” Malis says. “It’s helped a lot with our customer service, because I don’t have to take as many calls or emails. Customers can put their orders in themselves.”

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It goes without saying though that even for a wholesale customer, the eCommerce experience has to be top-notch to make that sale. Using the visual style the brand is known for, the Dromedaris B2B store has the same panache as their direct-to-consumer shopping experience. Lifestyle imagery and polished product shots pop off the screen. It’s significantly livelier than a fax or spreadsheet.

“We were able to design the store to resemble our B2C store, which is important for our branding strategy,” Malis says.

The retailers, for their part, are thrilled. They get their orders faster, and can shop the B2B store just like they are shopping for themselves, browsing and adding items to their cart as they go.

“When I talk to my retailers on the phone and tell them about it, they’re excited that they don’t have to wait to hear back from me if we have stock,” Malis says. “The site has brought us many efficiencies and even improved sales due to the wonderful shopping experience it provides.”

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In addition to a high quality experience, Dromedaris has been able to implement new sales strategies using the B2B store’s intuitive page-building tools.

“When we have items that are closed out with only a couple items left, it was really hard to get the retailers to know that,” Malis says, “So we created a part on the site that’s called ‘Outlet’ where we promote special offers to the retailers where they can get a great deal on an assortment of shoes.”

Fresh ideas and new implementations of technology are key to running the modern fashion brand, and after building such a successful eCommerce experience for retailers, Malis has high hopes for how Dromedaris will approach the future:

“Not only has the B2B store helped us to transition smoothly into a digital era, but it has allowed us to help our retail customers do the same. We hope to continue to improve and grow using this platform.”

JMP The Label is our Startup of the Year – Less Excel and more expansion

Posted by Brandon Ginsberg on February 9, 2022 | Featured

Launching in March 2021 wouldn’t be an auspicious start for most businesses, but Juliette Porter’s JMP The Label is a striking exception. The influencer, MTV’s Siesta Key star, and now fashion mogul built a swimwear brand when most businesses were treading water.

Porter has been the one to watch, being named the Emerging Fashion Influencer of the Year at the American Influencer Awards in 2021. Pairing Porter’s taste and natural affinity with the beach with the skills of fashion industry veterans, JMP The Label is no merch line: it’s a well thought out lifestyle brand.

We spoke to JMP The Label co-founder David Kelleher about the business’s success using ApparelMagic.

“ApparelMagic has allowed us to expand rapidly, while maintaining control of inventory, BOMs, vendor information, and details necessary to stay organized with our 1600 skus—and growing!” Kelleher says.

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It wasn’t always this easy though. Like many fashion brands, they hit a bump in the road early on when their commercial success was outpacing growth on the backend of the business.

“Prior to switching over, our information was maintained with various Excel documents, and human error plays such a factor with Excel,” Kelleher says.

By identifying their pain points right away, the team was able to start looking for a solution before any errors started to affect the business.

“Because of the fact that we saw success with sales early on, and that we knew that we wanted to continue to design more styles with more fabrics,” Kelleher says, “we were going to need something that was more robust than Excel. We needed an ERP system, and the sooner we could get to it, the better.”

With the goalposts identified, the next challenge was to find the best system for their needs. Though with a reputation that preceded it, a winner soon became clear.

“We knew we needed to move to an ERP system. We met with a bunch of them, and ApparelMagic seemed to be the industry leader,” Kelleher says.

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They moved their business operations to the ApparelMagic platform for its ability to manage everything in one accurate, central hub.

“Trying to figure out how to build a brand on the backend as we scaled: that’s where we saw the worth of the software.”

As a brand that communicates directly with its customers, being able to connect to an eCommerce service was paramount. JMP The Label built a Shopify store using a standard integration between it and ApparelMagic, effortlessly syncing product and order data back and forth.

“The integration into Shopify was so simple, and now that we are able to generate reports on sales, styles, and leftover inventory,” Kelleher says, “2022 is poised to be a great year.”

Now that JMP The Label has the software power behind the scenes, they can concentrate on taking advantage of their growing popularity. As they grow, they know ApparelMagic will continue to support them with new features.

“ApparelMagic is the leader in the industry, and we can’t wait to see where the next few years can take us!”

Learn more about JMP The Label here.