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An important message from ApparelMagic

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Over the past few weeks, we’ve seen horrific acts of racism, hate and violence more than ever before. This racism is not new. Black people in our country have been hurting from years of injustice.

ApparelMagic held an all-hands, virtual meeting on Friday, June 5th to discuss the issues affecting our community.

The fashion industry has a rich history of creativity, diversity, and inclusion. Brands and designers from around the world have voiced their support for the Black community. We have a duty to our community to speak up.

Together, the ApparelMagic team stands in solidarity with the Black community and all those who are discriminated against. 

Speaking out against racism is crucial, but that is just the beginning. We must take and inspire action if we want to effect real change. In light of this, we are announcing the following initiatives that will be undertaken by our team to help create systematic change both around the country and specifically in our industry:

Finances

  • ApparelMagic will make an immediate contribution to support organizations fighting for social justice and promoting equality for the Black community such as the NAACP and Campaign Zero.
  • ApparelMagic will also match all employee donations to the NAACP Legal Defense Fund, Equal Justice Initiative, Black Girls Code, Black Lives Matter, Campaign Zero and the Fashion for All Foundation.

Education & Resources

  • ApparelMagic is actively working on free computer science educational programs to engage with and benefit minorities in our local communities in West Palm Beach, Florida
  • ApparelMagic will create a Fashion Startup Grant, benefiting ambitious young designers in our industry who come from minority backgrounds.

Advocacy

  • ApparelMagic is actively in contact with local community leaders to support policies of equality.
  • ApparelMagic has, and will continue to participate in local events and roundtables promoting diversity and inclusion in our industry.

We love our ApparelMagic community and love that you come from so many different countries and represent so many different races and ethnicities.

We hate that racism affects the lives of the Black community and many other oppressed communities around the world.

We’re so proud of this team and so proud of our ApparelMagic community for taking a stand. 

Together, we can make a real difference.

Sincerely,

Brandon Ginsberg, CEO, ApparelMagic
John Murphy, Founder, ApparelMagic

Sportswear staples meet fashion week glam from Sandy Liang

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What does New York’s coolest brand do after almost single-handedly making fleece cool again?

For ApparelMagic client Sandy Liang, the answer was easy: remind everyone how cool you can make other forgotten fashion staples.

Simple looking babydoll dresses revealed hidden complexities in pattern. An apron dress was rendered very literally in a utilitarian-chic black leather. And ruched blouses were paired with strikingly hemmed denim. These were wardrobe basics no longer.

Of course, the fleece look was still there, now updated in sherpa and furry textures and in warm browns and ivories. A more grown-up fleece, if you will.

But the rest of the collection consisted of easy-to-wear separates effortlessly made of-the-moment (and even a little sporty) via Liang’s masterful touch.

While there were new takes on puffers (oversized or eyeball printed) and duster jackets (Wild West styled with huge lapels) the motorcycle jackets Liang presented during her fashion week show, in both bubblegum pink and classic black, were a real stand out. With their tiny pockets they echoed the mini purse trend, but with daring hoop piercings along the neckline, they bit back.

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Lauren Manoogian’s soft statement at New York Fashion Week

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It’s 2020 and we’re beyond trends. But then what do we wear? That’s a question that it appears Lauren Manoogian, an ApparelMagic client, asked herself with her collection for Fall/Winter 2020.

And the answer? Forget the hero pieces of seasons’ past. Don’t worry about making something instantly recognizable for a celebrity’s instagram post. Instead, make something seasonless, timeless, but somehow as au courant as ever.

Showcasing her line in an Axel Vervoordt-designed suite at the Greenwich Hotel in New York, she complemented the moody, dark ambience with moody, dark layers of her own in the finest knitwear imaginable.

Silhouettes were generous, all the better to show off the dimension of the fabric itself. Robe belts lay uncinched hanging off of waists, scarves were draped effortlessly around the shoulders. More than just the most luxurious throw blankets, though, these pieces were precisely tailored to float just so.

Wrapped in warm, wide expanses of wools and cashmeres, the fits were as relaxed as the models wearing them. In shades of ecrus, taupes, and charcoals, the fabrics hid in the shadows. Mysterious, yes, but also infinitely tactile. You want to walk up to one of Manoogian’s clients and ask to pet a sleeve, paw at a hem. The craftsmanship might be untouchable, but the clothes are the opposite.

ApparelMagic partners with the CFDA Supply Chain Collective

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The CFDA partners with the country’s best designers with their Fashion Calendar and management of New York Fashion Week: Men’s.

First reported on by WWD, ApparelMagic and the Council of Fashion Designers of America are partnering to provide state-of-the-art technology to CFDA members.

One of eight companies included in the CFDA’s new Supply Chain Collective initiative, ApparelMagic equips fashion businesses with critical inventory and business-management software.

The Supply Chain Collective, a suite of industry services that offer everything from sourcing fabric to shipping to the retail floor, benefits CFDA members with exclusive services and guidance from top service providers in their respective fields.

ApparelMagic, like other providers in the CFDA’s Supply Chain Collective, was chosen because of its high-quality solutions to the unique needs of CFDA members.

The CFDA, a not-for-profit trade association, represents some of the highest-profile designers in the country. Board members include Tom Ford, board chair, and Vera Wang. Its membership, numbering almost 500 designers, include ApparelMagic clients, established brand names, and up-and-coming talents.

Designers like these call on ApparelMagic and its over three decades of fashion experience as their brand’s central management hub, connecting every phase of operation, from style concept through finished delivery.

As a fully integrated app, data is kept in-sync as businesses manage sales, inventory, production, ecommerce, logistics, accounting and more without leaving their browser. Connecting to industry-favorite services like Shopify, JOOR, and more, it is an extensive solution for businesses of all sizes.

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ApparelMagic partners with CFDA on Supply Chain Collective

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Read the full article in WWD

Eveningwear from Naeem Khan makes a statement at New York Fashion Week

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When formal gets fun: that’s what ApparelMagic client Naeem Khan explored at his runway show during New York Fashion Week.

Making a very compelling case for ditching the little black dress, he pulled out all the stops: with gowns in every color under the rainbow, and frequently several of them at once, garishly clashing with insouciant aplomb.

Shown in famed late architect Zaha Hadid’s futuristic luxury condo building in Chelsea, the designs looked right at home with their ropes of fringes echoing the building’s swoops and curves.

A whole caravan of dresses felt safari-ready, with models parading down the runway in every animal print imaginable, from leopard to zebra to giraffe. Others followed soon after in sleek 70s caftans and floral prints that went far past psychedelic.

Khan, a maximalist par excellence, knows his customer well, and demonstrates this season that she’s one that confident enough in her taste and body to put the fun back in capital-F fashion.

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ApparelMagic client Prabal Gurung celebrates 10 years on the runway

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Of any designer on the New York Fashion Week schedule, ApparelMagic client Prabal Gurung might be among the most steadfast proponents of diversity and social justice. From fundraising after the earthquake in Nepal to consistently thoughtful model-casting, Gurung does the walk to his talk.

So what better way to celebrate a decade in fashion than to take his vision back to the source? For his spring 2020 collection, he reimagined classic Irving Penn and Cecil Beaton fashion photography from the 1940s, asking one specific question: what if our image of beauty came not just with white skin, but included everyone?

So with that conceit, he took off: ballgowns and classy separates in patriotic red, white, and blue. Then florals, both printed and appliqué, some paired with matching bouquets cradled in the crook of an arm. Feathers, too, made an appearance, of course, here used in huge marabou shrugs and across the bodice of gowns.

Seeing the range showcased by such a variety of models, however, was the main event. Gurung showed the industry how much it had been missing out on by only now beginning to come to terms with race.

Sashes across the models read “Who gets to be American?” like a surreal, woke beauty pageant. And with that, Gurung is up for another decade of challenging the industry to be more inclusive and just than ever.

Area’s blingy suiting sparkles at NYFW

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What do you get when you combine name plate necklaces, rhinestone beards, and yards of satin? That’s what Area designers Beckett Fogg and Piotrek Pansczczyk asked this season with their standout spring 2020 collection.

Daring to go where few designers could, they dreamt up looks that somehow bridged the gaps between the 90s ballroom scene, 50s couture, and 2010s Instagram culture.

The collection really had it all. Shoulders and skirts with poufs out to there. Downright elegant jumpsuits and shirtdresses in eyelet lace or lasercut vinyl. Golden crinolines, panniers, and shoulder pads worn above pantsuits.

Riotous? Absolutely. But masterfully done? Even more so. Beneath the of-the-moment sparkle, there were perfectly cut blazers with just the right wiggle room, party dresses that could work on ages 16 to 60, and skirt suits that updated the classic Chanel look for the post-Lagerfeld era.

Foresight is 20/20 at Maria Cornejo’s first show of the next decade

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With only months to go before we leave the 2010’s, Maria Cornejo is in the mood for a fresh start. Putting on her Spring/Summer 2020 show atop The High Line park in New York City, she envisioned a warm, comfortable world for the loyal legions of women who make up her base.

Simple it might have felt, but the patternmaking was sublime. A ruff topped one elevated T-shirt, bringing the Elizabethan times to the present. Another touch, accordion-pleated sleeves, curved down the arms like paper fans.

Focusing on a new silhouette: rounded shoulders, a cinched waist, and loose trousers ending just above the ankle, Cornejo reimagined her line, Zero + Maria Cornejo, in tones of ecru, eggshell, and cream. Where there was color, it was cobalt, navy, or a few shots of peach.

With easy wrap dresses, oversized jackets, and even a few utilitarian pieces shown on men, Cornejo showed she’ll be ready for the future, whatever it holds.

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ApparelMagic client Bode wins CFDA award

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Emily Adams Bode of the New York-based menswear label Bode won the Emerging Designer of the Year Award at the CFDA Awards on Monday in Brooklyn, New York.

The designer, whose brand Bode is an ApparelMagic client, is a newcomer on the scene—only launching the company three years ago—but since then has been a critical darling with eco-friendly, heirloom fabrics and nostalgic cuts and embellishments.

Winning an award from the CFDA is the highest honor in American fashion. However, this is not Bode’s first accolade. Just last year, Bode was a runner up for the CFDA/Vogue Fashion Fund, winning $150,000 in the competition.

Jonathan Simkhai takes on Sydney, Australia for his resort show

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With all of the biggest luxury brands flying their guests out to exotic locales for stagings of their resort fashion shows, it only feels natural for Jonathan Simkhai’s growing brand to do the same. This season, the ApparelMagic client experimented with the concept by taking over a Bondi Beach boardwalk in Sydney, Australia.

Starting out with a pink leather jumpsuit that looked custom-ordered for the next Bond girl, he quickly went into what she would wear on her off-hours: scarf-print silk dresses, trench coats covering one-piece swimsuits, and even some black-tie style tuxedo dresses for evening.

Going deeper into the night—literally, given his twilight-staged al fresco runway—he showed off his speciality, negligee-inspired gowns, this time in a rainbow of colors.

These dresses were the big hit of the collection, their oranges, blushes, and lavenders set off by the sunset sky. Timing is everything in fashion, and this designer, more than most, knows how to put on a show.

ApparelMagic clients walk the Met Gala red carpet

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The Metropolitan Museum of Art’s annual Costume Institute benefit gala, or the Met Gala, as it’s commonly known, brings A-listers from around the world to celebrate the museum’s annual fashion-oriented show.

It is the biggest night in fashion, and this year the biggest names in fashion, music, and sports chose to wear custom creations by ApparelMagic clients for their struts up the red carpet.

Jonathan Simkhai, one of New York’s leading young designers, and an ApparelMagic client, took Josephine Skriver, a supermodel and one of his muses, as his date. They stunned paparazzi and onlookers alike with their coordinated florals.

Basketball star Odell Beckham Jr. one-upped the rest of the men on the red—or more accurately, pink—carpet when he showed up in a Thom Browne sleeveless suit jacket and matching wool kilt. Worn with unlaced boots and tattoos all over, he took the look to the next level.

Shutting down the arrivals was the ever-charismatic musician Cardi B, also in Thom Browne. In an anatomically-correct burgundy gown with a bodice encrusted with real rubies and a yards-long train edged in feathers, she was the night’s fan favorite, topping best-dressed lists and showing that ApparelMagic clients are on the cutting edge of fashion.