ApparelMagic clients step up for the Black Lives Matter movement

The ApparelMagic community represents more than just a diverse mix of business and product makers: our users are activists, thought leaders, and active voices in their communities. We’re proud that our clients have been using their platforms to spread messages of goodwill, turn their accounts over to marginalized groups, and speak up about how police brutality disproportionally affects people of color.

Here are just a few examples of ApparelMagic designers stepping up:


Frankie’s Bikinis encouraged their loyal following to get out and join them protesting together for equal treatment.


Jonathan Simkhai used their feed to promote Black authors and resources for education in antiracism.


Kitsch lent their platform to Ciara Costenoble, who spoke on discrimination in the salon industry.


Aimé Leon Dore announced their financial support to several initiatives, including the NAACP.


Naadam contributed to and promoted civil rights organizations, showing where their money was going and what would be done with it.


Baggu took this as an opportunity to reflect on their own business and how they can make themselves more inclusive.

View this post on Instagram

It’s important to us that you know we are listening and where we stand. Reposting our June 1st statement, without the hashtag and imagery that were clogging feeds. — Black Lives Matter. We are outraged and heartbroken by the murder of George Floyd, and the countless others who came before him. Systemic racism, injustice, and oppression are unacceptable. We have been slow to post, and for that, we apologize. Our intention was to thoughtfully speak about actions we could commit to and follow through with. We wish we spoke earlier, and never want to let any of you down. We have donated $10,000 to the @naacp_ldf and @colorofchange We have more work to do. We will be starting that work at home, by examining what we can do to better ensure racial equality in our own workplace. We have a platform and resources, and therefore a responsibility to our community to use them to advocate for long term change by continuing to listen and learn. Please be safe. We love you.

A post shared by BAGGU (@baggu) on


These are just a few examples of our clients’ activism. If you’re an ApparelMagic user, we’d love to hear from you how your business is helping!

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