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ApparelMagic salutes client Thom Browne, CFDA Menswear Designer of the Year

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ApparelMagic is proud to salute our client Thom Browne, Inc. on receiving the 2013 CFDA Award for Menswear Designer of the Year last night at Alice Tully Hall, Lincoln Center.

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This award is given once a year by the Council of Fashion Designers of America. Thom Browne, an ApparelMagic client of 6 years, also received the Menswear Designer of the Year Award in 2006.

For 29 years, ApparelMagic, the leading apparel management software, has been at the forefront of technology and the cutting edge of fashion in the industry, helping businesses manage styles, customers, sales, inventory and accounting.

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Badgley Mischka coordinates with ApparelMagic

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Badgley Mischka coordinates with ApparelMagic

“ApparelMagic’s PLM system has given us a significant boost in efficiency, in many different departments. We use the system throughout the company, to share data with designers, customer service agents, production and inventory control departments, even our warehouse fulfillment partners.

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Badgley Mischka coordinates with ApparelMagic

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“ApparelMagic’s PLM system has given us a significant boost in efficiency, in many different departments. We use the system throughout the company, to share data with designers, customer service agents, production and inventory control departments, even our warehouse fulfillment partners.

Recently we were able to accomplish an integration between our central office and our fulfillment center that would have been impossible without a modern, integrated software package. By linking ApparelMagic with our warehouse operation, we’re enjoying more transparency in product availability and sales history. Customer service has benefitted by having the latest order status on screen in real time. So when a client calls, they get answers quicker, and that’s improving customer satisfaction and repeat sales.

ApparelMagic also manages many stages of our style creation process, including costing, materials, specs, linesheets and catalogs. We track revisions and re-designs right in the database, instead of relying on separate Excel worksheets. Having the data organized, and shared by all departments really makes a big difference.

It’s also easier now to pull the design and costing elements of our styles together. When you see a product represented visually, and at the same time you see all of the elements that go into it — fabrics, trims, labor and accessories — it helps everyone on the team understand the total picture. Now, when updates are made, everyone sees the change immediately. The team works better together — It’s a well-oiled machine!”

– Christine Bell Currence, President of Badgley Mischka

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Seven7 Jeans achieves multi-brand management

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“ApparelMagic’s software has been essential in managing the products and designs that we bring to market. The system helps our teams collaborate and control key aspects of our business, beginning with the costing and production phase, and continuing through order processing, fulfillment, maintaining customer satisfaction, and analyzing our sales patterns.

Seven Licensing runs 4 brand divisions using ApparelMagic (Dylan George, ReRock, Seven 7 denim, and Seven 7 knits), which means we have access to an incredible amount of data for decision support. We’re able to leverage the right information at the right time. If we need to make changes in sourcing, we do it for the right reason. If we need to introduce variations of a popular style, or discontinue another, we have the sales analysis data to justify that decision.

Before integrated PLM systems, this information might have been available, sooner or later. But a competitive market demands that you anticipate and respond immediately. Whether it’s a re-design to enhance the product’s appeal, or a change in available fabric and sourcing, we use ApparelMagic’s PLM to determine our options and respond effectively.

In today’s market, you need great designs, but you need much more. Managing the product data from initial specs on through the very end of production and inventory control, gives us a competitive advantage in the industry.”

Thank you very much ApparelMagic, as always your customer service is excellent, you are on top of things.”

– Peter Akaragian, President & CFO

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