LaQuan Smith’s Empire State of Mind

ApparelMagic client LaQuan Smith was in a different headspace this season, an Empire state of mind. And quite literally at that, staging his Spring/Summer 2022 show atop the Empire State Building smack-dab in the center of midtown Manhattan.

The venue choice was a statement all its own, and it signaled a new prominence for the designer. Smith, long associated with larger-than-life celebrity clients, is now a household name of his own. And the clothes? They reflected it.

He went bold. Fishnet bodystockings, plush robes, and lingerie transitioned effortlessly into satin minidresses and diamante-encrusted bras. This was not a show for the faint of heart—and not just because of the runway one hundred stories in the air!

Later in the collection, he traded the slick and shine for dazzle-print patterns that evoked the famous black-and-white warships. The LaQuan Smith woman is fierce in the real sense of the word.

Calder Carmel is ApparelMagic’s 2020 Most Promising Startup

Mark Calder is no rookie in the menswear game. From stock boy for a haberdasher to creative director of a luxury menswear brand, he has spent decades refining his craft and distilling it into the perfect luxury sport shirts.

In 2018, he put his years of experience center stage when he launched his own shirting line, Calder Carmel, with his merchandising and production manager Kristina Stuckenbrock.

The driving force of the brand isn’t anything new, but it’s something far too hard to find in today’s market.

“The quality will last you forever,” Stuckenbrock says. “We buy from the same mills as top Italian brands, and we use the highest quality fabrics and materials.”

And as if that Italian quality isn’t enough, the design too is special, using exclusively-designed fabrics, unlike the competition, most of whom buy a mill’s collection as-is.

This attention to detail is making a mark. Just two years in business, and they’ve already sold almost 20,000 shirts! The real secret to their success though goes back to the basics: forming positive, sustainable relationships.

“We’re partnering with the best retailers across the United States,” Stuckenbrock says. “Some of them have been in business for a hundred years. They really know their customer.”

And that knowledge is key. Calder’s business strategy is to let retailers do what they do best and provide them with the best products possible, showing real loyalty in the process.

“We really believe in partnering with our customers to sell our product,” Stuckenbrock says. “We’ve taken the position that we don’t want to sell online because we don’t want to compete with our customers.”

While direct-to-consumer sales are many brands’ preferred pivot, this one has its own strategy that precisely suits its market.

“We’ve taken the approach that if we partner with our customers, we’re hoping to gain more market share within their stores because they know we’re not going to be coming up with a fifty-percent-off sale in the middle of November.”

That loyalty goes both ways, and already men are learning about the brand from their favorite specialty stores and becoming repeat customers.

“What’s really exciting is when we hear about how customers in store are reacting to it.” Stuckenbrock says. “We have some dedicated Calder customers now that they call on anytime our shirts arrive!”

Even during 2020’s retail struggles, Calder Carmel worked with their retailers to help them get through a difficult time. Whether it was sending them extra collection photos they could use promoting online, extending payment terms, or shifting delivery dates.

And you know what? It’s worked out. Customers reported their best sell-through numbers this past Fall, even with reduced foot traffic, and some styles even had to be reordered from factories—during a pandemic!

“For this terrible year, we had a positive end to it,” Stuckenbrock says. “We’re confident that we’re going to be able to get back to where we were and see some more increases.”

Alongside their dedicated relationships with retailers and mills, Calder Carmel has been powered by ApparelMagic. For a small team of two, it’s an essential service to get work done efficiently and accurately.

“ApparelMagic helps me do the work of ten people, really,” Stuckenbrock says. “What a gamechanger it’s been for us to easily access information so quickly. We don’t have time to be sorting through Excel documents all the time. When I get a call from a customer, I can tell them what our inventory is.”

And for an era when what can go wrong will go wrong, ApparelMagic has a whole suite of tools to keep businesses on track.

“Without ApparelMagic, we would not be able to instantly report on overdue invoices, upcoming payables, and the many pending orders in the system that remain to be filled,” Stuckenbrock says. “It is truly a lifeline that I am very grateful to have!”

Lola & Sophie wins the 2020 ApparelMagic Growth Award

With retailers closing down, some for lockdowns and others permanently, fashion brands have had to regroup and rethink their efforts in record time. The businesses who are best set up for success, like ApparelMagic client Lola & Sophie, have completely recalibrated their businesses as we enter a new era.

For Lola & Sophie founder and designer Gene Kagan, it starts with asking the big questions.

“How do we reach our end consumer?” Kagan remembers wondering at the onset of the pandemic and the industry’s mounting retail woes.

For a womenswear brand doing the vast majority of business through wholesale, this past year set the stage for an evolution in strategy.

“In 2019, ecommerce was 10% of our total revenue,” Kagan says. “2020, we’re looking at 30%, and I suspect that 2021 will be a 50% split.”

Those numbers reflect some big changes behind the scenes. Ecommerce sales require some reliable digital infrastructure, and ApparelMagic has been the label’s data powerhouse when it comes to going online.

“ApparelMagic has been instrumental in our pivoting to a direct-to-consumer business model and incredibly flexible with the changes that we needed to make in order to survive this incredibly challenging business environment,” Kagan says.

Kagan’s colleague, ecommerce manager John Cioni, agrees, seeing a myriad of unique ways the brand has used ApparelMagic in recent months.

“At one point we didn’t know who would and who wouldn’t be taking orders,” Cioni says. “So the reporting where we could see projections on our inventory going out into the future was really helpful.”

Cioni cites the ease of working with ApparelMagic’s API to add new functionality to Lola & Sophie’s ecommerce site that all syncs back effortlessly to ApparelMagic.

“We added to our website support for backorder and preorders on styles so we could rapidly recut if need be,” Cioni says. “It’s been great because it allows a revenue stream that may have not been there otherwise. That was huge for us on the ecommerce side of things.”

The new Linesheet Creator tool has also been a welcome surprise for the brand. With more sales appointments remote, their sales team can make quick presentations on the fly.

“What we’ve been doing is custom tailoring linesheets for them to streamline the whole selling process,” Cioni says. “Our in-house sales rep knows her customer. Rather than bogging them down with an hour and a half of product that they will never buy, it’s very tailored to exactly what it is she thinks they could be buying.”

With this kind of thinking, it’s obvious that this isn’t Lola & Sophie’s first rodeo. Having survived fashion’s previous downturn more than a decade ago, the team already knew how to adapt to a changing climate. They knew this was the time to take a few risks to remain relevant.

“We’ve certainly stepped up our efforts with advertising and direct mailings,” Kagan says. “We sent out a catalog at the end of 2020 to go out to 100,000 consumers.”

Why go the route of ink on paper? In an environment of hours-long Zoom meetings and social media scrolling, the opportunity of looking at a physical piece of branding makes for a better connection with Lola & Sophie’s target customers.

“It feels more real than an ad on Instagram or Facebook,” Kagan says. “Our target audience still likes to touch and feel the product before they commit.”

The pandemic has changed a lot of things, but some things, like the fashion industry’s resiliency, prove stronger than ever.

“We’re a creative bunch,” Kagan says. “Give us a challenge and we’ll meet it.”

Portland Garment Factory is ApparelMagic’s 2020 Innovator of the Year

The saying goes that a crisis shows your true character, and if their approach to 2020 is any indication, Portland Garment Factory is one of fashion’s forces for good.

The Oregon-based factory had been in business for 12 years manufacturing for local and international clients when the pandemic hit. Business slowed right away, according to Donna White, Portland Garment Factory’s operations manager, but they retooled their mission for the short term.

“In March when Covid hit, we saw the loss of projects at the same time that we got word of an impending shortage of PPE in our area,” White says. “We identified two goals for PGF: 1. Stay in business and 2. Be helpers.”

Leveraging their unique position as a domestic manufacturer, Portland Garment Factory immediately saw ways that they could make a difference.

“We hit the ground running and started making medical masks at PGF and selling them at cost to the healthcare community,” White says.

Pivoting to masks ensured that while their production lines might have slowed from client projects, they kept a steady stream of fulfilling work for the team. Their other unique business feature, their online store, aptly named PGF Gift Shop, also became a part of their 2020 plan.

“After the need for medical masks subsided, we started making and selling reusable, cloth masks for the general public as well as custom orders for other businesses and organizations,” White says.

Online among PGF Gift Shop’s offerings is their LeMask, a convertible face mask/head scarf/neckerchief hybrid that for every one sold, they donate a barrier mask to a local nonprofit.

“To date, we’ve made over 60,000 masks in our factory and we’ve donated over 2,700 masks to vulnerable communities.”

In tandem with this shift to producing their own products, they started ramping up their existing offerings including a loose collection of cushions, pet beds, and even clothing and accessories.

The wide variety comes with a message: Portland Garment Factory is a zero-waste facility and items are created using the excess fabric and trims left over from the factory’s client projects. Large scraps turn into attractive patchworks, and tiny leftover pieces of fabric are pulverized and turned into a fluffy filling that beats out conventional synthetic fills in terms of sustainability.

According to White, last year was all about “making the system that we have work to meet the occasion.”

“It’s been a really interesting transition during the pandemic,” White says. “Prior to the pandemic, we were almost exclusively producing client orders at our factory and doing development and full service production.”

Recognizing their business’s capabilities and the pandemic-led push to move more online, they successfully survived–and thrived–in 2020.

“It has been a challenging year but we are grateful that we are still open, and that we’ve had the opportunity to make a positive impact.”

White points to ApparelMagic, the tool they’ve used for the past six years to track and manage their manufacturing, as one system they can rely on when little around them is functioning like normal.

“I’ve had nothing but amazing support from ApparelMagic,” White says.

And what’s next for 2021?

“We’re really hopeful. We’re already experiencing business picking up,” White says. “The kind of business that, pre-pandemic, we relied upon.”

That said, they’re not forgetting what they’ve learned in the past year, and Portland Garment Factory is already planning to expand their gift shop.

Meet the winners of The ApparelMagic Grant for Emerging Designers of Color

This past June, ApparelMagic started an initiative to see how we could help effect meaningful, positive change in both our community and the wider fashion industry. With this plan, one of our first steps was to create The ApparelMagic Grant for Emerging Designers of Color, a restriction free monetary grant with complimentary service and consulting. 

This grant is a way for us to give back and, we hope, to give more opportunity to people of color working in the fashion industry.

Throughout the selection process, our team was consistently impressed with the great work the ApparelMagic community was doing both in fashion and outside of the industry.

We saw applications from brands across the whole spectrum of sizes, in a multitude of categories, and from old friends and from new connections.

The recipients of the ApparelMagic Grant, below, represent the next generation of blue-chip brands, trend-setters, and most importantly, change-makers. Each recipient is building brands with the potential to make waves far outside of the fashion industry, taking on sustainability, ethical production, community involvement, and philanthropy.

We’re very pleased to introduce to you the promising talents who are recipients of The ApparelMagic Grant:

Anaak

“It’s not about offering disposable or fast fashion.”

Marissa Maximo

Learn more about Properwear

Harx4

“Your story is very important. And people should not be afraid to tell their story.”

Renee Hill

Learn more about Harx4

Jade Swim

Minimal and sustainable swimwear by Brittany Kozerski

Learn more about Jade Swim

Jamila Mariama

“I wouldn’t want this year to go the way it did, but it’s been eye opening for a lot of companies.”

Jamila Jones

Learn more about Jamila Mariama

Kate&Frances

“Well, why don’t I just make it? I’ve done this before, worked in fashion for twenty years. I can do this.”

Kate Pierre

Learn more about Kate&Frances

Lendrell Martin

“That idea you thought of that other weekend? Put it up. See what happens.”

Lendrell Martin

Learn more about Lendrell Martin

Properwear

“People want to see something different. I can tell in this community.”

Catherine Jean Bell

Learn more about Properwear

ApparelMagic Grant winner Kate Pierre is changing the face of fashion with her line Kate&Frances.

Kate Pierre is a recipient of the ApparelMagic Grant for Emerging Designers of Color, a new initiative to encourage and empower promising fashion professionals.

Pierre’s brand Kate&Frances begins with a strong motto: “you have the power to dictate how the world sees you.” And that makes her mission deceptively simple: designing clothes that make their wearers feel strong and beautiful.

“The reason that I started Kate&Frances was that I moved to Vancouver seven years ago, and I couldn’t find the product that I liked to wear,” Pierre says. “I couldn’t find styles that expressed my sense of identity and who I am as a person. I was like, ‘Well, why don’t I just make it? I’ve done this before, worked in fashion for twenty years. I can do this.’”

It’s easier said than done, but Pierre is doing it one garment at a time, building a brand and creating an inclusive community around it.

“The longer I stay in Vancouver, the more that I’ve seen how little representation there is of Black and Indigenous people of color within the fashion industry,” Pierre says. “I want to focus my business on having representation for us.”

As an industry veteran, Pierre is no stranger to design, and she already has hit her pace. Pierre’s wheelhouse is in spare, sophisticated separates in the kind of inventive silhouettes that form the not-so-basic backbone, and often the much-loved forever pieces, of the modern woman’s wardrobe.

“When people don’t notice those things but they feel a difference, that’s an amazing thing,” Pierre says. “You shouldn’t even notice good design. You should be able to go about your day and do whatever functions you need to do and move whatever way you need to move and not feel restricted. And if you don’t notice it, then my job is done.”

And just as great as the clothes look, they come with green cred too, all made from deadstock and Oeko-Tex Standard 100 fabrics.

“I like to play around with pattern making,” she says, referring to uniquely cut garments that eschew side seams and their associated wasted fabric scraps. “I love a challenge, and having the least waste possible is my goal.”

Proving that green fashion is no longer a crunchy hobby, Kate&Frances clothes bridge the gap between chic and sustainable.

“I don’t want to throw out my clothing,” Pierre says. “I want to be able to love my clothing and wear it year after year, and for me to be able to do that, it needs to be good quality and it needs to be that timeless, eclectic piece that i can pull out and feel good in anytime of the year.”

The brand’s strong, oversized silhouettes can suit a range of body types as well as genders. Pierre herself often shops in the men’s departments, preferring that market’s sizing and thoughtful design. In fact, her lookbook presents a gender-fluid approach to dressing that permeates her line.

“It’s not just about the person who’s wearing it,” she says. “It’s about the feeling and the emotion they have when they put on their clothing.”

Representation is a key strand of the Kate&Frances DNA. Of Trinidadian and New Zealand heritage, Pierre works every day to create a more inclusive fashion industry, working with Black models as the face of her brand, but also, and this is key, making sure the voice behind the designs is heard.

“I also teach part time,” she says, “and I see it in students’ faces when they see me standing in front of them teaching. It’s a whole other side of the industry that they didn’t know existed.”

Connection, after all, is what drives Pierre. With the ongoing pandemic, she’s using this time to look at how now to communicate with her circles–customers and artist friends alike.

“How do we create community with all of these things going on?” she asks.

Pierre is not shy to boost stories that raise awareness about causes close to her heart. Using the Kate&Frances blog as her medium, she posts interviews, recommendations, and general vibes for her audience to connect with.

On all counts, Kate Pierre is a name to watch. After receiving the ApparelMagic Grant for Emerging Designers of Color, we hope to see more of her work reaching an even broader audience in the new future.

For more information on the ApparelMagic Grant for Emerging Designers of Color, the winners, and other resources for fashion businesses, please click here.

ApparelMagic Grant winner Anaak is remaking the fashion system

“At the end of the day, no one needs more clothing. That’s the reality.”

It’s not what you expect a fashion designer to say, but Anaak designer Marissa Maximo is not your typical designer. Maximo, a recipient of The ApparelMagic Grant for Emerging Designers of Color, is committed to creating a more equitable, ethical fashion system.

“It’s not about offering disposable or fast fashion,” Maximo says.

Indeed, the fashion industry has sped up to cycle through trends faster than we could have thought possible even twenty years ago. Labor standards are opaque and too often ignored by customers, and the pollution caused by apparel production and distribution is nearly unparalleled.

Encouraging customers to take a hard look at their shopping, Maximo asks them to ask themselves, “How did it get made? How did it get the trim? How did it employ people? How did it ship?”

“It’s all these hidden costs that people don’t realize,” she says.

“I work with nonprofit organizations with artisans in rural India, so I have to do a lot of preplanning and a lot of cost analysis to make that happen because we pay a fair wage and want to ensure they have ample time to work on the handwork they do.”

What if, Anaak seems to ask, the clothing we bought was a net positive? What if for every garment you purchased, someone’s life was improved on the other side of the world? That’s the vision Anaak customers see in the fitting room.

“They’re contributing. They’re helping by buying our product,” Maximo says. “I’m hoping that they feel that they’re part of the brand themselves.”

This business plan didn’t come out of thin air. Maximo went to school for fine art before spending almost two decades rising to the top of the corporate fashion retail ladder, only to then reevaluate her impact on the world at large.

“With a large corporation, as much support as they have and as great as it is, you become more and more removed from the product and the customer,” she says.

Since then, she’s used Anaak to rebuild from the ground up.

“I had to detox and relearn,” Maximo says. “I’m still relearning.”

Relearning here means taking time, often months on end, to visit artisans, working with them to design and manufacture Anaak’s line of ethereal, easy separates.

“Prior to COVID I traveled a lot,” Maximo says. “I spent half the year in India. I would spend months at a time working with artisans, and I honestly miss that.”

With such a hands-on approach, Maximo is able to fine-tune her design and her supply chains in order to be kinder to her collaborators the world over.

“With the artisans I work with,” she says, “often times, I don’t put upon them what I want, but I want to see what they can do, and I try to work with what they know.”

While it’s nothing like how a corporate fashion retailer would operate, this back-and-forth process works for Anaak.

“I try to show their work to the world in a way that might be more palatable or understandable for the western customer. I often feel like I’m more of a vehicle for their work than the other way around. It’s a way to give a voice to their work.”

Even outside of the production side, when it comes to identity in the fashion machine, representation has long been on Maximo’s radar.

“When I think about twenty years back when I started in the industry at the corporate level, I was one of the few women of color working in the company,” she says.

On the product side too, she remembers designers taking only one skin color into consideration, neglecting to see how colors and fabrics appeared across a more inclusive spectrum.

Maximo, like other women of color in the fashion industry, notes there have been additional uphill battles when it comes to career growth into the highest levels of leadership or negotiating with lenders and factories. Even with this against her, however, she works everyday to use her platform to lift up the women she works with:

“When you go more into the rural regions, women don’t even have access to independent income. They literally can’t work. They have to take care of the families, and they’re very beholden to their husbands. So this was an opportunity to train them and an opportunity for them to have their own earnings.”

For more information on the ApparelMagic Grant for Emerging Designers of Color, the winners, and other resources for fashion businesses, please click here.

Lendrell Martin, ApparelMagic Grant winner, makes a pandemic playbook

Lendrell Martin, a recipient of the ApparelMagic Grant for Emerging Designers of Color, hasn’t let quarantine go to waste. On the contrary, these past months have boosted a made-to-measure business into an ecommerce brand.

It all started for Martin with custom clothing, all luxuriously done up in fine wools, furs, and exotic leathers. With careful attention to fit and finish, he created a client base that appreciated clothing of the highest quality.

“I always love for things to fit people correctly,” Martin says. “As someone who’s five-three, that’s really important to me because I have to alter all my clothes or get them made to fit properly.”

After a decade of designing and tailoring for private clients, he has recently expanded into ready to wear you can purchase straight from his website.

“I’ve always been kind of known for these pillars of tailoring, texture, and craftsmanship,” he says. “Within the last year or two, I’ve been just focusing on what I can offer individuals for their everyday lives that would make some of my items more accessible, price-point-wise.”

It hasn’t been a straightforward business move, however. With life turned upside down, his clients have fewer occasions to dress up, and that in turn meant that Martin had to pivot.

“With the pandemic, I’m obviously thinking about what people can actually use in this time when events aren’t necessarily happening,” Martin says. “People are thinking about comfort, but also still wanting to feel slightly more elevated than athleisure, but not necessarily putting on a suit or gown.”

The big question is, what do people wear in 2020? And the answer, simply enough, was two unlikely products. People are at home more than ever before, and they’re demanding comfort, so what better than to serve them robes that can go from bedroom to beach with a chic sense of ease? And when those same customers are in public, why not give them stylish face masks with matching patterns, textures, and colors?

“I had quite a bit of time to myself for a while in these months,” Martin says, “and I just started working on some things that I loved, and I thought, ‘Alright, I’ll just put it on my website. If people like it, I may produce it.’”

And like it they did. Martin was pleasantly surprised to see orders roll in from across the country. With little PR accompanying his product launch, his only question was how so many customers found him.

“I was really surprised at the amount of interest I got just from testing these few items,” Martin says. “Particularly during a pandemic, when people aren’t working.”

Martin’s spur-of-the-moment inspiration turned out to be right on the money, proving that being quick on one’s feet is key to getting through this uncertain time.

“It was a great awakening for me as a business owner to say, ‘That idea you thought of that other weekend? Put it up. See what happens.’”

Rather than developing full collections months ahead of time and selling them through a set lookbook, Martin’s strategy is closer to the modern drop, where new products in limited quantities appear instantly and are bought up just as fast.

“This time has definitely taught me how to really focus in on testing and reacting, which is a term that we all hear,” he says, “but this pandemic has really taught me that.”

And with that knowledge, his business has a quick, inexpensive snapshot of what customers are looking for, with little danger of unsold inventory or stagnant sales.

“With allowing the market to inform my next step, it’s a slow and steady process,” Martin says. “Developing things on an as-needed basis, we’re not overspending.”

Products that gain traction give him an opportunity to go farther down that path, and ones that don’t can be quickly moved on from.

“It’s just another way of thinking in times like this,” Martin says. “The world is just operating in a different pattern and a different flow. It forces you to think about all those factors when you do certain things.”

For more information on the ApparelMagic Grant for Emerging Designers of Color, the winners, and other resources for fashion businesses, please click here.

ApparelMagic Grant winner Properwear passes on sewing skills to the next generation

Fashion manufacturing might not be dead in the USA after all, at least when it comes to home sewing. Properwear, a recipient of the ApparelMagic Grant for Emerging Designers of Color, is taking the industry back to basics, and that begins with putting together one garment at a time.

Recognizing that one size definitely doesn’t fit all, Catherine Jean Bell, who founded Properwear with her mother two years ago, is running a successful custom apparel business in the most unlikely of place, Kansas, in the most unlikely of times, 2020.

With ecological awareness growing in customer’s minds, the most sustainable clothes might be the ones that are made just for you. Properwear creates bespoke clothing tailored to their customer’s exact demands and body type. It’s the fashion system made perfect, where supply and demand are in perfect harmony.

“Properwear represents just being able to have clothing that fits you, properly,” Bell says.

Her success depends on a business plan that uniquely positions Properwear in the industry. Rather than relying entirely on retail sales, the brand works in tandem with their community education initiative, Sew Simple Sewing, where they teach sewing skills to children in the Lawrence, Kansas area.

“One of our clients asked if we could teach her granddaughter how to sew,” Bell says. “At first, I was like ‘I am not a teacher, I am just trying to be a designer! No thank you.’”

But after getting to know the girl, Bell couldn’t say no. That kickstarted their educational platform from the beginning.

“Once we started advertising, pretty much the whole community jumped on it,” Bell says about the company’s early success. “We went from one student in a year to thirty five or so.”

Sew Simple Sewing provides a place not only for the next generation of designers to make their first stitches, but it’s also a free advertising vehicle for Properwear’s custom business.

Kids come home to their parents with a new hobby and skills they can use for the rest of their life, and the parents are exposed to the possibilities of custom clothing.

Whether it’s getting a perfect fit or it’s creating the clothing they can’t find in retail stores—Properwear specializes in modest styles and plus-size dressing—customers become repeat clients who choose Properwear because it fills a niche few other businesses are focusing on.

“People want it,” Bell says. “People want to see something different. I can tell in this community.”

Going forward, Bell plans to expand Properwear. With a prime display and sales area in a new location, she intends to start producing ready-to-wear her clients can purchase and wear right away.

“We promote quality over quantity,” Bell says. “We want to make sure every single client walks away happy and feels good about themselves and the clothing that we make for them.”

For more information on the ApparelMagic Grant for Emerging Designers of Color, the winners, and other resources for fashion businesses, please click here.

Designer and ApparelMagic Grant winner Jamila Jones on building her brand

Jamila Jones is a recipient of the ApparelMagic Grant for Emerging Designers of Color, a new initiative to encourage and empower promising fashion professionals.

The founder of the contemporary womenswear line Jamila Mariama, Jones is experiencing all of the highs and lows of first-time entrepreneurship during one of the most unpredictable times in recent memory.

After establishing the brand four years ago, Jones is now really getting started.

“I don’t want to waste time and hold back building my own brand,” Jones says.

Right out of the gate, she’s already gotten started getting into production, starting small and building an audience for her unique point of view, equally vintage inspired and fashion forward.

“I did a really small capsule collection a few months ago,” Jones says. “I did tie-dye crop tops and masks and sold them at my friend’s store.”

It’s this kind of scrappy ingenuity that will get Jones and her company far in the fashion industry.

The designer, whose corporate fashion job was a recent victim of the latest retail downturn, is optimistic even in a time when few else are.

“It was kind of a blessing in disguise,” she said. “That weight was lifted.”

With more time to develop her line and work on sourcing manufacturers, Jones is well on her way to building a successful brand with all of the challenges that entails. Already in development, Jones will debut a new collection for Jamila Mariama for Spring 2021.

“Especially with COVID, I’ve learned to be super flexible and take things as they come,” Jones says.

Identifying direct to consumer sales as her business’s pathway to growth, Jones weighs what was unheard of just a year ago as just another obstacle to overcome.

“I definitely want to build my online customer base,” she says. “because that’s important, especially if we run into another COVID situation.”

Graduating just four years ago, Jones is punching well above her weight with experience working in a range of different product types and an enthusiasm to experiment in even more.

That experience, however, has also showed her problems within the fashion industry as it exists.

“There have definitely been a lot of times when I’ve been the only black girl on my design team or in a meeting or even during internships,” Jones says.

Jones grew up in a creative, diverse environment, and she’s ready to realize the potential of better representation and inclusion within the industry.

“Now it’s so easy to know so many black designers, stylists, and models because of the internet and social media,” Jones says, “but when I was in high school, I found out everything through Teen Vogue magazine and TV, so it was limited. Now everyone is a lot more accessible.”

And in this slowly changing new world, Jones hopes to pay it forward, speaking excitedly about ideas on how she wants to collaborate with schools and nonprofits, empower women, and work sustainably. She is looking forward when so many of us are stuck on the present.

“I wouldn’t want this year to go the way it did, but it’s been eye opening for a lot of companies,” she says.

For more information on the ApparelMagic Grant for Emerging Designers of Color, the winners, and other resources for fashion businesses, please click here.

Jade Swim receives the ApparelMagic Grant for its chic, minimal swimwear

It doesn’t have to be all about the bikini. In fact, swimwear can play a supporting role, and even revel in it.

For too long, designers have used swimwear as statement pieces, look-at-me tops and bottoms that hit every trend of the summer so perfectly that they’re passé by the time the next beach weather comes along. It’s a real tragedy when that means their designs age past their prime long before the swimwear gets to its second season.

Jade Swim, a recipient of the ApparelMagic Grant for Emerging Designers of Color, is countering this with every new suit they put out.

For every garish print or quick-to-be-dated tassel a competitor is selling, Jade has a chic, minimalist take.

Jade Swim founder Brittany Kozerski, a former fashion editor and stylist, is one of the few to recognize this gap in the market.

After working at many of the country’s top fashion magazines, she saw that what was missing was high quality swimwear in solid colors that could be worn year-round.

The tops, bottoms, and one pieces are bold enough on their own, but they can also slip effortlessly under layers as bodysuits. Never screaming for attention, they offer a subtler, timeless look.

Kozerski’s business, designed in New York City and manufactured out of Los Angeles, is run as modernly as the swimwear looks, with Kozerski operating with collaborators around the globe.

From fashion designers to factory owners, the world of Jade Swim is run by women, every step of the way, a rarity in an industry where the top decision-makers are too often men.

Sustainability is another primary concern of the brand’s. All fabric is OEKO-TEX certified, and some is even made of 100% regenerated nylon. By manufacturing in relatively nearby L.A., product life cycles are analyzed with greater accuracy than what could be done in Asia, and everything from fabric rolls to finished swimwear has to be flown around fewer miles before reaching its final customer, making for a lower carbon footprint. Beyond that, Jade Swim works with nonprofits like Oceana to make a further impact.

With high-profile stockists and prime placement in every fashion magazine, we have reason to say that Jade Swim is just getting started. We can’t wait to see what’s next.

For more information on the ApparelMagic Grant for Emerging Designers of Color, the winners, and other resources for fashion businesses, please click here.

ApparelMagic Grant winner Renee Hill on where we go from here

Where does an up-and-coming fashion designer go after Project Runway? For Renee Hill, a winner of the ApparelMagic Grant for Emerging Designers of Color, the answer is right back to the studio.

Hill, a recipient of the ApparelMagic Grant for Emerging Designers of Color, is no stranger to fresh starts and getting back to work.

After beginning her fashion career only in her late forties, Hill had a faltering start, but is pleasantly irreverent about the mistakes she made along the way.

“I made so many mistakes, lost a whole lot of money,” she says.

It wasn’t the designing that was the issue. In fact, the creativity and spotlight came naturally to her. It was the backend business elements that were the real struggle.

“I was jumping around and just didn’t know,” Hill says. “I’m doing shows but I’m not ready for production. I’m doing New York Fashion Week, but I don’t have a lot of sourcing. I didn’t have a stable manufacturer. I didn’t have my ecommerce set up. There were a lot of things I didn’t have in place.”

The things designers miss in design school—the finances, the contracts, the software, the schedules—are the invisible ingredients in a healthy company, and that is where businesses are most likely to fail.

“Many designers don’t know the backend. Many designers don’t know the business part,” Hill says. “As a creative, those are the things that stagnate your business in addition to hindering you.”

After hitting her business’s lowest lows, however, Hill and her line Harx4 had a change of fortune that most in fashion could only dream of.

“I had shut down and said I was going to revamp and start all over again,” Hill says, “and then I went on Project Runway! So this is the process of me starting over, trying to get things done the right way and not make so many poor decisions.”

Starting back over, Hill has made an effort to get behind the steering wheel when it comes to the business aspects of her brand.

“I don’t have to master these things, but I also need to know them because this is my business,” she says. “I’ve lived and I’ve learned.”

But don’t let the renewed focus on the right-brain part of Harx4 fool you. Hill will continue to surprise and impress with the same strong, chic clothes she has been known for since her Project Runway stardom.

In her upcoming collection, Hill will be exploring new elements like tailoring and strong color like she’s never done before. Experimenting in texture, her preferred medium, she’ll debut new styles that make a big statement.

And those statement pieces won’t come as a shock to her longtime fans. Strength is an intrinsic part of the Harx4 identity.

“That is a part of my character of being a strong person, being a person who is really comfortable in her own skin,” she says. “I’m 53, and a lot of people don’t think I should wear flame Vans sneakers or Jordan 1s or anything like that. But I feel comfortable in that. That’s who I am. And I want people to feel comfortable in their own skin when they wear my pieces.”

It’s that message of power, fearlessness, and individuality that attracts her fans and customers.

“A lot of women do want to start a new career or start over at this age, and it’s scary to want to take that leap of faith,” Hill says, “I really had to accept that I was a role model for a lot of people.”

Hill plans to continue to share her own story with that of Harx4, aiming to inspire people through her own hard work and the beautiful clothing she creates.

“Your story is very important. And people should not be afraid to tell their story.”

Hill, who also works as a consultant on diversity and inclusion, sees our current circumstances as a way to move forward when it comes to race.

“In this climate, designers and businesses need to reflect on this time,” Hill says. “Take this time—this pandemic, and the Black Lives Matter movement, and what happened to George Floyd and that triggering so many things—take a moment to reflect. Just reflect on what’s going on, and see how you can grow as a person, as a city, as a society, as a world. We just need to continue to try to grow. This stuff is not going to be eradicated in the next year, ten minutes, whatever. We just have to be patient in this process. It’s a process. And you have to be willing to start the process. You have to be willing to fight the fight. It is going to be challenging because you’ve never done it before.”

That said, Hill is inspired by this movement and the positive repercussions it has already had and will have in the future.

“Young people are out here marching and risking their lives for a cause. That’s passion: People fighting to see things change. I have such a level of passion for what I’m doing. That is what drives me.” Hill says. “You have good days, and you have bad days, but I just push through with my passion.”

For more information on the ApparelMagic Grant for Emerging Designers of Color, the winners, and other resources for fashion businesses, please click here.